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Turquoise Takeover 2019

LUNG FORCE walk participants jumping in the air

The American Lung Association's LUNG FORCE initiative, nationally presented by CVS Health, is uniting women and their loved ones across the country to stand together against lung cancer, the #1 cancer killer of women and men in the U.S., during this year's National Women's Lung Health Week (May 12-18).

Every five minutes, a woman in the U.S. is diagnosed with lung cancer and the rate of women being diagnosed with the disease has increased by 87 percent in the last 41 years. Despite these facts, only three percent of women cite lung cancer as a top-of-mind health concern.

On LUNG FORCE's fifth anniversary, we're celebrating five years of lifesaving impact, while also raising awareness of the work that must still be done together to defeat lung cancer.

Here's how you can help:

1. Show Your Turquoise Spirit

Wear turquoise and show your spirit by posting a selfie on your social media channels. You can also add our Turquoise Takeover Facebook frame to your profile. And don't forget to tell your friends that you are turning turquoise to support the fight against lung cancer.

2. Say Thanks and Donate

We are excited to share that as the national presenting sponsor of LUNG FORCE, CVS Health® will once again be supporting our Turquoise Takeover with an in-store fundraising campaign. Between May 5-25, visit a local CVS Pharmacy location, and donate $1 or more to support lung cancer research.

  • In addition to the fundraising campaign, CVS Health® is committed to creating tobacco-free communities, which is key to making a difference against lung cancer. From May 5–25, we are offering a 30 percent discount on our proven-effective Freedom From Smoking® Plus program. Unlock the discount code at Lung.org/CVS.

3. Participate in an Event

Across the country, we are hosting walks, receptions, turquoise cocktail hours and more. Contact your local staff member for more information on how you can help out or share your story at a local event—during Turquoise Takeover or year-round.


    Page Last Updated: May 10, 2019

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