American Lung Association Announces Robust Plan To End Youth Vaping for District of Columbia Students, Parents, Schools

Comprehensive plan to address youth vaping includes ‘Get Your Head Out of the Cloud’ national awareness campaign with the Ad Council, Vape-Free Schools Initiative, advocacy, groundbreaking research

Nationally, more than one in four high school students use e-cigarettes, exposing them to harmful chemicals and setting them up for a lifetime of nicotine dependence. Vaping harms developing lungs and overall health and may place people at an increased risk for severe illness from COVID-19. Now, when protecting lung health is more important than ever, the American Lung Association today announced a broad plan to end youth vaping.

“As we prepare for the school year to resume, more students may experience social pressure to vape, while others may begin to vape in response to stress, including stress related to COVID-19,” said American Lung Association Advocacy Director in the District, Aleks Casper. “We’re already facing what the Surgeon General refers to as a ‘youth vaping epidemic.’ Our communities need support, and as the nation’s trusted champion of lung health, the American Lung Association is proud to offer District schools, parents and students proven approaches to end youth vaping in our communities and state.”

The American Lung Association’s comprehensive plan to end youth vaping encompasses education, advocacy and research, and has four components:

  • “Get Your Head Out of the Cloud” public awareness campaign with the Ad Council equips parents with the facts about e-cigarettes and support conversations before kids start to vape. The campaign includes free educational resources and guides, conversation starters and facts about vaping at TalkAboutVaping.org.
  • Vape-Free Schools Initiative to help school administrators and educators address the surge of youth vaping through guidance in implementing a comprehensive tobacco use policy, an alternative to suspension program for students found non-compliant with existing tobacco use policies, as well as offering a voluntary youth-centered tobacco cessation, including vaping cessation assistance, for youth wanting to quit tobacco use for good. Participating schools will be recognized as part of the American Lung Association Vape-Free Schools Initiative in their communities and with parents and staff.
  • Targeted advocacy plan to advance proven e-cigarette policies at local, state and federal levels. The American Lung Association and partners are currently working with the DC Council to support an amended and strengthened version of Bill B23-0453 to remove all flavored tobacco products from the market.
  • $2 million research investment to understand the effects of vaping on developing lungs. The organization is also partnering with Northwestern Medicine in a $25 million National Institutes of Health (NIH)-funded grant to study the longitudinal lung health of millennials, including the long-term impact of vaping.

Video on YouTube

Downloadable PSAs :30 Second Video and :15 and :30 Second Audio

For more information about the American Lung Association’s work to end youth vaping, visit TalkAboutVaping.org. Journalists seeking to schedule a media interview with lung health and tobacco experts may contact Valerie Gleason at [email protected] or 717-971-1123 or cell at 302-275-2277.

For more information, contact:

Valerie Gleason
717-971-1123
[email protected]

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