Rapid City to Help Raise Lung Cancer Awareness During Turquoise Takeover

Next week Rapid City will help the American Lung Association in South Dakota raise awareness about lung cancer, honor those impacted and encourage residents to take action to help end the disease.

The annual Lung Cancer Action Week and Turquoise Takeover celebration (May 5-11) unites America to stand together to end lung cancer. Each year, the Lung Association turns the nation turquoise—the signature color of LUNG FORCE— by illuminating buildings and landmarks across the U.S., encouraging the public to wear turquoise and share their support on social media and highlighting the stories of those impacted by lung cancer to inspire hope and save lives

In South Dakota, the Rapid City Mayor’s Office has issued a proclamation for Lung Cancer Action Week that encourages residents to learn more about lung cancer, risk factors and early detection, and to take action.

“In 2025 alone, it is estimated that 630 South Dakota residents will be diagnosed with lung cancer this year. But there is hope,” said Molly Collins, Director of Advocacy for the American Lung Association. “Thanks to advancements in early detection, treatment and research, the five-year survival rate has improved by 44% over the past decade. Raising awareness and funds for lung cancer research is more important than ever and we encourage our community to get involved in Turquoise Takeover.”

Six Ways to Take Action This Week:

1. Join a local LUNG FORCE Walk or create a DIY Fundraiser to benefit those affected by lung cancer
2. Share your lung cancer story to raise awareness and inspire hope
3. Get screened for lung cancer if you are eligible
4. Test your home for radon
5. Learn about the latest educational information on lung cancer
6. Donate to help achieve a world free of lung cancer

Since 2014, LUNG FORCE has raised over $32 million for lifesaving lung cancer research, expanding its research commitment by 140%. Through education, advocacy and research, LUNG FORCE is working to ensure that fewer people are diagnosed and those living with the disease live longer.
 

Lung cancer remains the leading cause of cancer deaths, with someone diagnosed approximately every two minutes in the U.S. Thankfully, survival rates have significantly increased, aided by improved early detection through screening and more than 65 new FDA-approved treatments since 2016.

To learn more and get involved during Lung Cancer Action Week and Turquoise Takeover, visit LUNGFORCE.org.

Media Resources

• B-roll: Box | Simple Online Collaboration
• American Lung Association Logos: American Lung Association Digital Logos | Powered by Box