American Lung Association Applauds FDA’s Decision to End Sale of Six Flavored Vuse Alto E-Cigarettes

Today, the Food and Drug Administration (FDA) announced that it issued six marketing denial orders for three menthol flavored and three mixed-berry flavored e-cigarettes made by R.J. Reynolds. Harold Wimmer, President and CEO of the American Lung Association, issued the following statement in response of FDA’s announcement:

“The marketing denial orders for these six flavored Vuse Alto products once again shows that flavored e-cigarettes are a risk to youth and are not appropriate for the protection of the public health. According to the 2022 National Youth Tobacco Survey, Vuse Alto is among the most popular brands among youth. In its announcement today, FDA determined that RJ Reynolds did not prove their products are appropriate for the protection of public health. 

“Nationally, youth vaping continues to be a serious public health concern with more than 2.5 million middle and high school students reporting that they have used e-cigarettes in the last 30 days. The data also underscore how addicted youth are to these products. 42.3% of youth who use e-cigarettes are vaping regularly (20 or more of the past 30 days), and 27.6% are vaping daily. Among youth who currently use e-cigarettes, 85% use a flavored product, such as menthol and mixed-berry. 

“Now FDA must be vigilant in ensuring that these six Vuse Alto products are swiftly and completely removed from the marketplace starting today.”

The Lung Association has resources to prevent tobacco use and help youth quit, specifically designed for schools, parents and teens, including TalkAboutVaping.org, our Vape-Free Schools Initiative and more resources available online.