Lung Association Turns New York Turquoise to Raise Awareness for Lung Cancer, Promote Lifesaving Screening

Organization kicks off Turquoise Takeover week to raise awareness of leading cancer killer

This Sunday (May 8), the American Lung Association in New York is turning the state turquoise to raise awareness of lung cancer and educate more people about lifesaving screening.

The Lung Association’s LUNG FORCE initiative’s annual Turquoise Takeover celebration (May 8-14) unites America to raise critical awareness of lung cancer, the nation’s leading cancer killer. Each year, the organization turns the nation turquoise, the signature color of LUNG FORCE. Across the U.S. we are illuminating major landmarks and buildings turquoise including the Hoover Dam, Willis Tower, the Wrigley Building and Tampa Riverwalk. Here in New York, illuminations include: 

  • New York City: Hard Rock Cafe in Times Square, Times Square Billboards, 230 Park, The Shoppes at Columbus Circle, One World Trade Center, One Five One West 42nd St, and 1 Bryant Park
  • Hudson Valley and Central New York: Mid Hudson Bridge, Binghamton University Library Tower, and the Barclay Damon Building in Syracuse
  • Rochester, New York: Legacy Tower, One East Ave ("The Penthouse"), The Metropolitan, Tower280, The Monroe County Building, Joseph A. Floreano Riverside Convention Center, Memorial Art Gallery skylight, Rochester City Hall, The Nathaniel, 300 City Center, Bachelor4M, Buckingham Properties
  • Buffalo, New York: Niagara Falls, Roswell Park Cancer Institute, Seneca One Tower, Tonawanda City Hall
  • For available illumination images, email [email protected]

“Lung cancer remains the leading cause of cancer deaths among both women and men in our state. In 2022 alone, it is estimated that 14,050 New York residents will be diagnosed with lung cancer. But there is hope. The five-year survival rate – the percentage of people who are still alive five years after being diagnosed – increased by a dramatic 33% in the past ten years,” said Trevor Summerfield, Director of Advocacy for the American Lung Association in New York.  “Raising awareness and funds for lung cancer is more important than ever. We encourage our community to get involved in Turquoise Takeover.”

Lung cancer screening is key to early diagnosis, and early diagnosis saves lives. Unfortunately, only 6.2% of those at high risk have been screened in New York. This week, the Lung Association also released new creative for the groundbreaking “Saved By The Scan” campaign called A Hope Story. This new public service announcement educates people who smoke and used to smoke about the low-dose CT scan that can detect lung cancer in the early stages, when the disease is more curable.

The “Saved by the Scan” campaign is making a difference. In fact, more than 750,000 Americans have learned if they are at high risk for lung cancer through the online quiz. If you smoke or smoked, learn more about lung cancer screening at SavedByTheScan.org.

Anyone can support Turquoise Takeover by wearing turquoise, helping to raise funds and awareness by signing up for a local LUNG FORCE Walk, including:

 LUNG FORCE Walks raise funds to defeat lung cancer and anyone can join. 

Turquoise Takeover Week was created by the American Lung Association’s LUNG FORCE – a national initiative uniting Americans against lung cancer in 2014. The campaign includes an ask for news anchors to turn turquoise on air on Tuesday, May 10.  Learn other ways to get involved with Turquoise Takeover at LUNGFORCE.org/TurquoiseTakeover. 

Media interested in more lung cancer stats, or speaking with a lung health expert, contact Jen Solomon at 516-680-8927 or [email protected]

For more information, contact:

Jennifer Solomon
(516) 680-8927
[email protected]

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