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End the Youth Vaping Epidemic

The American Lung Association's initiative to end the youth vaping epidemic launched on September 1, 2020, with an integrated, multi-component approach to support parents, schools and students.

Awareness Campaign – Get Your Head Out of the Cloud

"Get Your Head Out of the Cloud" is a youth vaping awareness campaign from the American Lung Association and the Ad Council to provide parents with a simple roadmap to address the dangers of vaping. The campaign offers free educational resources including a conversation guide on our website, TalkAboutVaping.org.

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Vape-Free Schools Initiative

The American Lung Association's Vape-Free Schools Initiative will help schools support students impacted by e-cigarettes. As a member of the Vape-Free Schools initiative, schools will learn to navigate the youth vaping crisis by learning to implement INDEPTH®, an alternative to suspension and Not-On-Tobacco®  (N-O-T) a vaping/tobacco cessation program.

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Research – Youth Vaping and Lung Health

The American Lung Association has committed $2 million toward research to understand the alarming effects of vaping on kids and find a solution to vaping related lung injury. We are also partnering with Northwestern University in a $25 million NIH-funded grant to millennial lung health, including the long-term impact of vaping. Additionally, we are funding several independent research projects that will study topics including how to reduce adolescent vaping.

Targeted Advocacy to Save Lives

The Lung Association will implement a targeted advocacy plan to impact tobacco policies, including e-cigarette policies, at local, state and federal levels. The plan will urge the FDA to exercise robust regulatory authority over all tobacco products, including e-cigarettes and youth directed e-cigarette marketing.

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