American Lung Association To Debut First-Ever “Rock for Air” Rock Concert Fundraiser at New York City’s Cutting Room, Sponsored by Pure Storage

The Stage 8 Band will perform at one-night concert fundraiser supporting research, advocacy and education for lung disease
The American Lung Association today announced that its first-ever Rock-n-Roll concert fundraiser, the Rock For Air will take place on Thursday, March 2, 2023 at The Cutting Room in New York City, sponsored by Pure Storage, and featuring The Stage 8 Band. The event is intended to bring together the lung health community in New York City along with Pure Storage customers, partners and employees for an evening of fun and live music while raising $100,000 for the American Lung Association.

“This event is a really exciting departure from our usual events in New York,” said Erica Masin, Executive Director for the Lung Association in Metro New York. “We are grateful to have a local leadership board that is driven to engage their own talents and networks to benefit the Lung Association. Rock For Air is a unique opportunity to inspire a whole new crowd to join us in the effort to end lung disease for good.”

The idea for the event came from Adam Apps, member of the Lung Association’s Leadership Board in metro-New York.  By combining his passions for lung health and music, and bringing in his corporate community as a sponsor, Adam has generated a new interest for philanthropy among his peers in New York City’s tech community.

Apps said, “I’m honored to sit on the American Lung Association’s NY Metro board and play a small role in advancing their mission. I decided to join their ranks because I was so impressed with the organization, the work they do, the difference they make and the lives they impact. Over the last couple of years during the pandemic, lung health has had a personal impact on a lot of us and I’ve never met a group of individuals who are more dedicated to their cause and mission – to establish a world free of lung disease. 

“The Lung Association’s ‘Rock For Air!’ event is a perfect opportunity to steer the philanthropy of the NYC tech sector towards a worthy cause and a fun night, right in their backyard.”

In addition to Pure Storage, Rock For Air is sponsored by Options Technology, HighPoint, CDI LLC, Cohesity, Converge Technology Solutions, and Nasuni.  For more information and to buy tickets to the Rock For Air, visit

For more information, contact:

Jennifer Solomon
(516) 680-8927
[email protected]

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