Lung Association Turns West Virginia Turquoise to Raise Awareness for Lung Cancer, Promote Lifesaving Screening

Organization kicks off Turquoise Takeover week to raise awareness of leading cancer killer

The American Lung Association in West Virginia is turning the state turquoise to raise awareness of lung cancer and educate more people about lifesaving screening. 

The Lung Association’s LUNG FORCE initiative’s annual Turquoise Takeover celebration (May 8-14) unites America to raise critical awareness of lung cancer, the nation’s leading cancer killer. Each year, the organization turns the nation turquoise, the signature color of LUNG FORCE. Here in West Virginia, we are asking news anchors to wear turquoise on air on Tuesday, May 10 and illuminating local landmarks and buildings turquoise as well as throughout the U.S. including Niagara Falls, One World Trade Center, Hoover Dam, Willis Tower, the Wrigley Building and Tampa Riverwalk.  

West Virginia illuminations (and dates of illuminations) are the Charleston Coliseum & Convention Center, Charleston, May 9-10; Elk River Bridge, Charleston, May 6-13; WesBanco Arena & Sports Complex in Wheeling, May 8-14; and Bluefield Art Center, Bluefield, May 8-14: 

For available illumination images, visit here (will be updated by evening of May 9th as well). 

“Lung cancer remains the leading cause of cancer deaths among both women and men in our state. In 2022 alone, it is estimated that 2,050 West Virginia residents will be diagnosed with lung cancer. But there is hope. The five-year survival rate – the percentage of people who are still alive five years after being diagnosed – increased by a dramatic 33% in the past ten years,” said Deborah Brown, Chief Mission Officer, of the American Lung Association. “Raising awareness and funds for lung cancer is more important than ever. We encourage our community to get involved in Turquoise Takeover.” 

Lung cancer screening is key to early diagnosis, and early diagnosis saves lives. Unfortunately, only 5.7% of those at high risk have been screened, including 4% in West Virginia. This week, the Lung Association also released new creative for the groundbreaking “Saved By The Scan” campaign called A Hope Story. This new public service announcement educates people who smoke and used to smoke about the low-dose CT scan that can detect lung cancer in the early stages, when the disease is more curable. 

The “Saved by the Scan” campaign is making a difference. In fact, more than 750,000 Americans have learned if they are at high risk for lung cancer through the online quiz. If you smoke or smoked, learn more about lung cancer screening at SavedByTheScan.org. 

Turquoise Takeover Week was created by the American Lung Association’s LUNG FORCE – a national initiative uniting Americans against lung cancer in 2014. Learn other ways to get involved with Turquoise Takeover at LUNGFORCE.org/TurquoiseTakeover.  

Media interested in more lung cancer stats, or speaking with a lung health expert, contact Val Gleason at 717-971-1123 or [email protected]

For more information, contact:

Valerie Gleason
717-971-1123
[email protected]

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