Lung Association Turns Honolulu Turquoise to Raise Awareness for Lung Cancer, Promote Lifesaving Screening

Organization kicks off Turquoise Takeover week to raise awareness of leading cancer killer

This week, the American Lung Association in Hawai‘i is turning Honolulu turquoise to raise awareness of lung cancer and educate more people about lifesaving screening.

The Lung Association’s LUNG FORCE initiative’s annual Turquoise Takeover celebration (May 8-14) unites America to raise critical awareness of lung cancer, the nation’s leading cancer killer. Each year, the organization turns the nation turquoise, the signature color of LUNG FORCE. Here in Honolulu, the Lung Association is illuminating major landmarks and buildings turquoise including: Honolulu Hale (which serves as our City Hall) and the iconic IBM building in Ward Village. Honolulu Mayor, Rick Blangiardi, earlier called attention to the turquoise illuminated buildings as well as proclaimed May “American Lung Association in Hawaii” month to bring awareness to lung cancer. 

“Lung cancer remains the leading cause of cancer deaths among both women and men in our state. In 2022 alone, it is estimated that 890 people will be diagnosed with lung cancer. But there is hope. The five-year survival rate – the percentage of people who are still alive five years after being diagnosed – increased by a dramatic 33% in the past ten years,” said Pedro Haro, Executive Director of the Lung Association in Hawaii. “Raising awareness and funds for lung cancer is more important than ever. We encourage our community to get involved in Turquoise Takeover.”

Lung cancer screening is key to early diagnosis, and early diagnosis saves lives. Unfortunately, only 5.7% of those at high risk have been screened, that is lowered to less than 3% in Hawai‘i. This week, the Lung Association also released new creative for the groundbreaking “Saved By The Scan” campaign called A Hope Story. This new public service announcement educates people who smoke and used to smoke about the low-dose CT scan that can detect lung cancer in the early stages, when the disease is more curable.

The “Saved by the Scan” campaign is making a difference. In fact, more than 750,000 Americans have learned if they are at high risk for lung cancer through the online quiz. If you smoke or smoked, learn more about lung cancer screening at SavedByTheScan.org.

Turquoise Takeover Week was created by the American Lung Association’s LUNG FORCE – a national initiative uniting Americans against lung cancer in 2014. Learn other ways to get involved with Turquoise Takeover at LUNGFORCE.org/TurquoiseTakeover. 

For more information, contact:

Hawaii Media Contact

[email protected]

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