Lung Association Turns Los Angeles Turquoise to Raise Awareness for Lung Cancer, Promote Lifesaving Screening

Organization kicks off Turquoise Takeover week to raise awareness of leading cancer killer

This week, the American Lung Association in California is turning Los Angeles turquoise to raise awareness of lung cancer and educate more people about lifesaving screening.

The Lung Association’s LUNG FORCE initiative’s annual Turquoise Takeover celebration (May 8-14) unites America to raise critical awareness of lung cancer, the nation’s leading cancer killer. Each year, the organization turns the nation turquoise, the signature color of LUNG FORCE. Here in Los Angeles, the Lung Association is illuminating major landmarks and buildings in turquoise including:

•    Los Angeles City Hall, 200 N Spring Street, Los Angeles, CA  (May 8-14)
•    TrueCar Building, 3415 S Sepulveda Blvd, Los Angeles, CA  (May 8-14)
•    UCLA Powell Library, 10745 Dickson Court, Los Angeles, CA  (May 8-14)
•    UCLA Royce Hall, 10745 Dickson Court, Los Angeles, CA  (May 8-14)
•    Union Station, 800 N Alameda Street, Los Angeles, CA  (May 10-12)
•    US Bank Tower, 633 W 5th Street, Los Angeles, CA  (May 8)

In addition, the Lung Association’s Los Angeles team is hosting an open house event on May 10 from 5:30-7:30pm at its Mid-City offices at 5757 Wilshire Boulevard, Suite 505 in Los Angeles to kick off its annual “I Wear Turquoise” campaign to raise much needed funds and awareness for lung cancer. Those who wish to get involved may email [email protected] to learn more.

“Lung cancer remains the leading cause of cancer deaths among both women and men in our state. In 2022 alone, it is estimated that 17,450 California residents will be diagnosed with lung cancer. But there is hope. The five-year survival rate – the percentage of people who are still alive five years after being diagnosed – increased by a dramatic 33% in the past ten years,” said Frances Mojica, Executive Director of the American Lung Association in California – Los Angeles. “Raising awareness and funds for lung cancer is more important than ever. We encourage our community to get involved in Turquoise Takeover.”

Lung cancer screening is key to early diagnosis, and early diagnosis saves lives. Unfortunately, only 5.7% of those at high risk have been screened, including only 1% in California. This week, the Lung Association also released new creative for the groundbreaking “Saved By The Scan” campaign called A Hope Story. This new public service announcement educates people who smoke and used to smoke about the low-dose CT scan that can detect lung cancer in the early stages, when the disease is more curable.

The “Saved by the Scan” campaign is making a difference. In fact, more than 750,000 Americans have learned if they are at high risk for lung cancer through the online quiz. If you smoke or smoked, learn more about lung cancer screening at SavedByTheScan.org.

Turquoise Takeover Week was created by the American Lung Association’s LUNG FORCE – a national initiative uniting Americans against lung cancer in 2014. Learn other ways to get involved with Turquoise Takeover at LUNGFORCE.org/TurquoiseTakeover. 

For more information, contact:

California Media Contact
(310) 359-6386
[email protected]

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