As part of the American Lung Association's national LUNG FORCE Turquoise Takeover to raise awareness of lung cancer, the Hoover Dam will turn turquoise on the night of Tuesday, May 10, 2022, thanks to a mega-sized multi-media laser projection show on the dam's face.
Turquoise is the signature color of the national LUNG FORCE movement, which unites the nation around better understanding and prevention of lung cancer, the nation's leading cancer killer.
This marks the first time a laser show of this size will be projected onto the face of the dam, which is 726 feet high. Animated turquoise graphics will tell the story of why awareness of and screening for lung cancer are lifesaving.
Gag Lab, an agency specializing in large-scale storytelling and visual production concepts, is designing the experience which will also include a special pathway to the viewing area featuring additional lighting effects and story elements.
Attendance is free to the public, but viewing space is limited.
Attendees are asked to RSVP for the experience at https://bit.ly/TuesdayTurquoiseTakeover. The laser projection show will run every 15 minutes between 8 p.m and 10 p.m., with the last show at 9:45 p.m.
"The Hoover Dam is one of the world's great engineering feats. We are thrilled to work with Gag Lab and the Bureau of Reclamation to create a one-of-a-kind turquoise takeover event to raise awareness of lung cancer and remind people that early screening saves lives," says Elizabeth Walton, American Lung Association in Arizona executive director. "We are committed to a world free of lung disease."
As part of LUNG FORCE's Turquoise Takeover, Arizonans are encouraged to wear turquoise on Tuesday, May 10 and join the LUNGFORCE Walk event through June 30, 2022. To register, donate or participate, please visit LUNGFORCE.org/Arizona
About LUNG FORCE
LUNG FORCE is a national movement led by the American Lung Association to unite our nation in our efforts to defeat lung cancer, the #1 cancer killer of women and men. LUNG FORCE has three priorities: 1) Make lung cancer a cause that people care about – and act on; 2) Educate and empower patients and healthcare providers and 3) Raise critical funds for groundbreaking lung cancer research. The American Lung Association's LUNG FORCE is nationally presented by CVS Health. Find out more at LUNGFORCE.org.