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Rochester Turns Turquoise in Honor of National Women's Lung Health Week

The Western New York Region Unites to Light Up Over 15 Landmarks to Raise Awareness for Lung Cancer

(May 7, 2018) - ROCHESTER, N.Y.

For more information please contact:

Jennifer Solomon
[email protected]
(516) 680-8927

The American Lung Association and its LUNG FORCE initiative is turning the City of Rochester turquoise this week for National Women’s Lung Health Week (May 6-12) in support of those whose lives have been impacted by lung cancer.  Local participating landmarks include Rochester City Hall, Rundell Library, Tower280, Ridgemont Country Club, Xerox Tower, One East Ave, Legacy Tower and The Metropolitan.  Elsewhere in New York State, One World Trade Center in New York City, the Mid-Hudson Bridge, Buffalo City Hall, Roswell Park Cancer Institute, Harborcenter, the Peace Bridge, Buffalo News, Electric Tower, Philips Lytle Building and Curtiss Hotel and The Giacomo (in Niagara Falls) will all be illuminated in turquoise as well, in support of LUNG FORCE – a movement to unite the nation to make lung cancer—the leading cause of cancer deaths among women and men—a public health priority.

“Lung cancer has been in the shadows for far too long. When you think of cancers affecting women, most people don’t initially think of lung cancer, yet it’s the leading cancer killer of both women and men,” said Jeff Seyler, Chief Division Officer for the Eastern Division of the American Lung Association.  “We’re raising awareness about lung cancer through LUNG FORCE and during National Women’s Lung Health Week, and are proud to stand with those facing the disease.”

An estimated 13,190 New Yorkers will be diagnosed with lung cancer this year alone. Yet according to the Lung Health Barometer, only 3 percent of women consider lung cancer a top-of-mind health concern. The American Lung Association’s LUNG FORCE initiative – nationally presented by CVS Health – is seeking to change this.

Facts about lung cancer:

  • Lung cancer accounts for only 4 percent of all American cancer survivors.
  • An estimated 234,030 Americans will be diagnosed with lung cancer this year.
  • Risk factors include smoking as well as exposure to radon gas, secondhand smoke and air pollution. Genetic factors can play a role and sometimes the cause of lung cancer is not known.
  • Early detection and treatment of lung cancer translates to higher survival rates, however only 18 percent of lung cancer cases among women are diagnosed early, when the disease is more curable.

During National Women’s Lung Health Week, the American Lung Association encourages everyone to get involved by wearing turquoise, turning their social media profiles turquoise, to sign up for the inaugural LUNG FORCE Walk Buffalo, taking place on June 7, 2018 at Buffalo Harbor State Park, and donating at LUNGFORCE.org.   

From May 6 - 26, CVS Pharmacy customers can make a donation of $1, $3 or more at the register to raise funds for lung cancer awareness, research and education. The in-store fundraising campaign is part of Be The First, a 5-year $50 million initiative funded through CVS Health and the CVS Health Foundation to help deliver the nation's first tobacco-free generation. Customers can also visit Lung.org/cvs for easy ways to help their communities become tobacco-free and access discounts on quit smoking resources. In addition, CVS Pharmacy will donate $1 for every pack of Extra Gum that is purchased, up to $100,000 to the American Lung Association’s LUNG FORCE.

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About the American Lung Association

The American Lung Association is the leading organization working to save lives by improving lung health and preventing lung disease, through research, education and advocacy. The work of the American Lung Association is focused on four strategic imperatives: to defeat lung cancer; to improve the air we breathe; to reduce the burden of lung disease on individuals and their families; and to eliminate tobacco use and tobacco-related diseases. For more information about the American Lung Association, a holder of the coveted 4-star rating from Charity Navigator and a Gold-Level GuideStar Member, or to support the work it does, call 1-800-LUNGUSA (1-800-586-4872) or visit: Lung.org.

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