Kansas City Celebrates 5 Years of Turquoise Takeover
Lung cancer initiative has resulted in $12.5M in research funding, support for 86,000 patients
(May 13, 2019) - KANAS CITY
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This week (May 12-18), The American Lung Association’s LUNG FORCE initiative will celebrate the fifth anniversary of National Women’s Lung Health Week (also known as Turquoise Takeover), an initiative to raise awareness of lung cancer, the number one cancer killer of women in the U.S. Throughout the last five years, the LUNG FORCE initiative has made a lifesaving impact and united the nation to raise critical funds for lung cancer research.
For Turquoise Takeover, the Lung Association encourages the public to wear turquoise, the signature color of LUNG FORCE, share facts about lung cancer and donate to life-saving lung cancer research. Additionally, local anchors will wear turquoise, and landmarks across the nation, including the Kansas City Marriott Downtown and several others in Kansas City will be illuminated in turquoise.
“This week we are turning Kansas City turquoise to raise awareness of the fact that anyone can get lung cancer, and no one deserves it,” said Linda Crider, executive director for the Lung Association. “We’re are proud to stand with those facing the disease and raise funds to support new treatments and better methods of early detection, so that we can save more lives.”
Throughout the past five years, the LUNG FORCE initiative has resulted in:
- Increase of the Lung Association’s annual investment in lung cancer research by over 200 percent, totaling more than $12.5 million since 2014.
- Helped secure 69 percent increase in NIH lung cancer research funding.
- Successfully advocated for Medicare coverage of lung cancer screening for about eight million high-risk adults.
- Supported more than 86,000 patients and caregivers through online resources.
- Encouraged more than 245,000 Americans to take the “Saved By The Scan” lung cancer screening eligibility quiz.
- More than 83,000 people who completed the quiz met the criteria and were encouraged to speak to their doctor about being screened for lung cancer.
Even with this progress, lung cancer is still the number one cancer killer, so more work is needed to ultimately defeat the disease, including more research funding for new treatments and better methods of early detection.
One of the reasons the disease is so deadly is because only 18 percent of lung cancer cases among women are diagnosed early, when the disease is most curable. Women can arm themselves against lung cancer with information on risk factors and who might be eligible for screening. The Lung Association encourages everyone to learn about lung cancer and talk to their doctor if they are concerned about their risk.
During National Women’s Lung Health Week, the Lung Association is highlighting the inspirational stories of LUNG FORCE Heroes, those whose lives have been impacted by lung cancer. Additionally, the Lung Association encourages everyone to get involved this week by wearing turquoise, turning their social media profiles turquoise and donating to research at LUNGFORCE.org. From May 5-25, CVS Pharmacy customers can make a donation of $1 or more at the register to raise funds for lung cancer research.
About the American Lung Association
The American Lung Association is the leading organization working to save lives by improving lung health and preventing lung disease, through research, education and advocacy. The work of the American Lung Association is focused on four strategic imperatives: to defeat lung cancer; to improve the air we breathe; to reduce the burden of lung disease on individuals and their families; and to eliminate tobacco use and tobacco-related diseases. For more information about the American Lung Association, a holder of the coveted 4-star rating from Charity Navigator and a Gold-Level GuideStar Member, or to support the work it does, call 1-800-LUNGUSA (1-800-586-4872) or visit: Lung.org.
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