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CHICAGOLAND FIREFIGHTERS INVITED TO CLIMB PRESIDENTIAL TOWERS IN ‘FIRST ALERT® FIREFIGHTER CHALLENGE’

Firefighter Fundraising Competition Supports American Lung Association Research

(February 11, 2020) - CHICAGO

Every step counts on Sunday, March 8, when thousands will join in Chicago’s West Loop neighborhood to climb the Presidential Towers in the American Lung Association’s annual Fight For Air Climb. As the city’s biggest stair climb, this annual event brings climbers of all ages together for one mission – to raise money for the 32 million Americans affected by lung disease.

As a special addition to the climb, firefighters across Chicagoland are invited to participate in the First Alert® Firefighter Challenge where they will compete against each other while climbing in full gear. Firefighters will compete in teams of five or more for the winning titles of the fastest fire department and top fundraising team.

“As an Illinois company, we proudly support our area fire services and look forward to working together to raise money and awareness for such an important cause,” said Tarsila Wey, director of marketing for First Alert, the most trusted brand in home safety*. “We hope to encourage as many firefighters as possible to join us for the First Alert Firefighter Challenge.”

Firefighter teams are required to climb in full gear, with a helmet, mask, boots and air tank, which can add up to 75 pounds of extra weight as they tackle the 180 floors and 2,340 stairs of the four Presidential Towers.

“In the line of duty, firefighters are regularly exposed to smoke, gasses, chemicals and other substances that can be damaging to their lungs, putting them at an increased risk for lung disease,” said Kristen Young, executive director of the Lung Association. “Firefighters are saving lives every day, and the Lung Association hopes to help through our work on preventing lung disease and finding a cure for lung cancer. We are honored that so many local heroes participate in our event.”

Over the last several years, the Fight for Air Climbs in communities across the country have raised more than $53 million to support research, education and advocacy efforts for the Lung Association.

To register for the 2020 Fight for Air Climb and/or the First Alert Firefighter Challenge, visit www.FightForAirClimb.org/Chicago. For more information about fire and carbon monoxide safety, visit www.firstalert.com.


*First Alert Brand Trust Survey, February 2018 – Results are based on the responses of 1,000 adults, ages 25 and older, living in the United States who completed an online survey, February 15-19, 2018. Results are statistically significant at a 95 percent confidence level and can be generalized to the entire adult population in the United States within those statistical parameters. For more information or a copy of the complete survey results, contact Tim Young at LCWA: 312/565-4628 or [email protected].

About BRK Brands, Inc.
BRK Brands, Inc. (Aurora, IL), is a fully owned subsidiary of Newell Brands. For more than 60 years, BRK Brands, Inc. has been the manufacturer of First Alert®-branded home-safety products, the most trusted and recognized safety brand in America. BRK® Brands designs and develops innovative safety solutions including a comprehensive line of smoke alarms, carbon monoxide alarms, fire extinguishers and escape ladders to protect what matters most.  Such products are also marketed under the BRK Electronics® brand, The Professional Standard for the builder and contractor audiences.  BRK Brands, Inc. products are found in more than 30 countries worldwide.  For more information, visit http://www.firstalert.com, http://www.brkelectronics.com or http://www.newellbrands.com.

About Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Marmot®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, and Yankee Candle®.  For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play.

Additional information about Newell Brands is available on the company’s website, www.newellbrands.com

©2020 BRK Brands, Inc., Aurora, IL 60504. All rights reserved.
BRK Electronics® is a registered trademark of BRK Brands, Inc., Aurora, IL 60504.
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About the American Lung Association
The American Lung Association is the leading organization working to save lives by improving lung health and preventing lung disease, through research, education and advocacy. The work of the American Lung Association is focused on four strategic imperatives: to defeat lung cancer; to improve the air we breathe; to reduce the burden of lung disease on individuals and their families; and to eliminate tobacco use and tobacco-related diseases. For more information about the American Lung Association, a holder of the coveted 4-star rating from Charity Navigator and a Gold-Level GuideStar Member, or to support the work it does, call 1-800-LUNGUSA (1-800-586-4872) or visit: Lung.org.

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