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Anthem Blue Cross and Blue Shield Invests in Clean Air, Healthy Lungs

(February 12, 2019) - DENVER

For more information please contact:

James Martinez
[email protected]
(312) 445-2501

Today, the American Lung Association in Colorado announced that Anthem Blue Cross and Blue Shield of Colorado has signed on as the presenting sponsor for the ninth consecutive year of the 2019 Anthem Fight For Air Climb at Republic Plaza. The company’s continued investment funds life-saving research and local programs to support clean air and healthy lungs.

The Anthem Fight For Air Climb, set for March 3, attracts thousands of Colorado residents who race up the stairs of Republic Plaza (56 floors, 1,098 steps) in an effort to raise awareness and money to fight lung disease.

“Through events like the Fight For Air Climb, we are able to fund our work to improve air quality, educate residents on lung health and help people who suffer from lung disease,” said Ellen Penrod, Executive Director for the Lung Association. “But we can’t do it alone. Our partnership with Anthem Blue Cross and Blue Shield helps us provide vital support to our community. From funding asthma education, to providing resources to those suffering from lung cancer, this support makes people’s lives better every day.”

In Colorado, Anthem Blue Cross and Blue Shield works with the Lung Association to share best practices to implement smoke free housing policies with public housing authorities and providing free smoking cessation support to residents. This is part of the new Smoke free Public Housing Initiative, funded by the Anthem Blue Cross and Blue Shield Foundation of Colorado. 

“For more than 75 years, Anthem has been committed to improving the lives of Colorado residents and the health of communities across the state,” said Jeff Sepich, President of Anthem Blue Cross and Blue Shield. “The Fight for Air Climb plays a key role in promoting clean air and healthy lungs and represents one more step toward finding a cure for lung disease. We hope to see our community come together for this fun and inspiring event.”

In Colorado, more than 600,000 people suffer from lung disease, including more than 2,400 who battle lung cancer. The Fight For Air Climb raises awareness for lung disease, raises money for life-saving research, and funds critical local programing like educational programs to help local children better manage their asthma and free programs to help locals quit smoking.

Registration for the 2019 Anthem Fight For Air Climb is currently open online or by calling 303-388-4327.

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About the American Lung Association

The American Lung Association is the leading organization working to save lives by improving lung health and preventing lung disease, through research, education and advocacy. The work of the American Lung Association is focused on four strategic imperatives: to defeat lung cancer; to improve the air we breathe; to reduce the burden of lung disease on individuals and their families; and to eliminate tobacco use and tobacco-related diseases. For more information about the American Lung Association, a holder of the coveted 4-star rating from Charity Navigator and a Gold-Level GuideStar Member, or to support the work it does, call 1-800-LUNGUSA (1-800-586-4872) or visit: Lung.org.

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