American Lung Association in Colorado Turns Turquoise in Honor of National Women’s Lung Health Week locally sponsored by Rocky Mountain Cancer Centers | American Lung Association

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American Lung Association in Colorado Turns Turquoise in Honor of National Women’s Lung Health Week locally sponsored by Rocky Mountain Cancer Centers

(May 10, 2016) -

DENVER (May 9, 2016 ) - Today, the American Lung Association in Colorado is supporting LUNG FORCE during National Women’s Lung Health Week (May 8th – 14th), locally sponsored by Rocky Mountain Cancer Centers. LUNG FORCE is a fast-growing initiative uniting the nation against lung cancer, the #1 cancer killer of women.

In Denver, the May D&F Clocktower and various landmarks in the Denver Tech Center will be illuminated in turquoise in honor of National Women’s Lung Health Week. 

Every eight minutes, a woman in the United States will lose her battle with lung cancer, yet awareness is shockingly low, only 1 percent of women say that lung cancer is a top-of-mind cancer concern. However, the number of women dying from lung cancer has nearly doubled over the past 30 years. “Trends in lung cancer incidence, causation and outcomes, are clearly different amongst men and women,” says Dr. Douglas Reznick medical oncologist and lung cancer specialist with Rocky Mountain Cancer Centers.  “A women’s risk is not only influenced by cigarette smoking, diet or other environmental influences, but hormonal factors. There are different mechanisms by which estrogen and progesterone may play a role in both causation and progression of the disease, as well as a women’s parity status. Thousands of women who never smoked, get diagnosed and succumb to the disease each year. In addition, the type of lung cancer seen in women, varies as well, in comparison to men, as does their response to treatment. Clearly, more studies are needed, to help clarify the underlying mechanisms involved.”

LUNG FORCE is focused on driving more positive outcomes for the women and families whose lives have been forever changed as a result of a lung cancer diagnosis. Now in its third year, LUNG FORCE is empowering women and men in Colorado to share their voice to make lung cancer a public health priority. “We are thrilled for our third annual Turquoise Takeover in Denver with several illuminations,” said Ashlie Reynoso, Director of Development, American Lung Association in Colorado. “Since launching LUNG FORCE in 2013, we’ve made great strides in spreading awareness among the community and I’m excited to see it all come to life again this year.”

The American Lung Association is asking Colorado residents to share their voices in the fight against lung cancer. Visit to learn how to participate:

Walk: A LUNG FORCE Walk is scheduled on June 11, 2016 at Centennial Center Park. To register, participate or help raise funds for the important work LUNG FORCE is doing in Colorado and nationwide, visit or call 303.388.4327.

Share: Visit to turn your social media profiles turquoise or post a turquoise selfie, using the hashtag #ShareYourVoice and #LUNGFORCE. If lung cancer has touched your life or someone you love, please share your story at

Donate: Make a donation that supports the American Lung Association's investment in lung cancer research and public health promotion.


About the American Lung Association in Colorado 

The American Lung Association is the leading organization working to save lives by improving lung health and preventing lung disease, through research, education and advocacy. The work of the American Lung Association is focused on four strategic imperatives: to defeat lung cancer; to improve the air we breathe; to reduce the burden of lung disease on individuals and their families; and to eliminate tobacco use and tobacco-related diseases. For more information about the American Lung Association, a holder of the Better Business Bureau Wise Giving Guide Seal, or to support the work it does, call 1-800-LUNGUSA (1-800-586-4872) or visit the newly redesigned website:

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