Maxine Tatlonghari is the Development Director for the American Lung Association in California and serves on the American Lung Association’s Diversity, Equity & Inclusion Council and National Fight For Air Climb Team. She launched an inclusive Men Wear Turquoise 2019 in Los Angeles, and worked to rename the it “I Wear Turquoise” to better illustrate the diverse campaign. She and the LA Team worked alongside celebrity ambassador Shantel Van Santen to create the 2020 #ClimbAgainstCovid social media and fundraising campaign. She is also an e-commerce entrepreneur, content creator and serves as the Vice Chair of Special Events for the West Hollywood Chamber of Commerce. She has appeared in Forbes, KTLA and Huffington Post. Maxine has lived in Tokyo and Paris and now calls West Hollywood home.