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Mission Moment November - 2015

(November 18, 2015)

November is a time for gratitude, and the American Lung Association is deeply thankful for your generous support. YOU make it all possible!

Women joyfully enjoying fall breeze with Thank You text at bottom of imageNovember is also one of the busiest and most important months for us, because it's both Lung Cancer Awareness Month and COPD Awareness Month. Naturally, our LUNG FORCE lung cancer initiative has shifted into high gear with LUNG FORCE Walks and Expos across the country, our first ever LUNG FORCE Giving Day and the legendary Patti LaBelle adding her voice and personal experiences to raise awareness about the leading cancer killer in America.

And we held our first-ever LUNG FORCE Giving Day on November 17, to raise funds to support lung cancer awareness and research. If you missed Giving Day, it's not too late to support the fight against lung cancer! And for those of you who supported us with donations and sharing our message, THANK YOU! There are also many LUNG FORCE events happening in the coming months! Join a LUNG FORCE Walk near you, or attend a LUNG FORCE Expo. Let's take quick look at some of the highlights from the past month.

Lung Cancer

Patty LaBelle smiling while wearing a turquoise shawl We released the results of our second Women's Health Barometer on November 4, including the new barometer video and infographic. The Barometer findings showed positive movement in several areas, from our first Barometer in 2014, including increased awareness of risk factors of lung cancer other than smoking. However, overall awareness of lung cancer facts still remains low and knowledge gaps persist, reinforcing the need for our LUNG FORCE initiative.

We were also excited to announce that GRAMMY Award winner Ms. Patti LaBelle has joined us to add her voice and powerful personal story in support of LUNG FORCE. Ms. LaBelle lost two sisters, in their early forties, to lung cancer, and her support of LUNG FORCE is personal and compelling! She has already spoken out, through interviews in Huffington Post, Ebony and The Root.

We have been particularly active in the blogosphere, with useful lung cancer related entries like Do You Know about the No. 1 Cancer Killer of Women? and You Don't Have to Face Lung Cancer Alone.

And we held our first-ever LUNG FORCE Giving Day on November 17, to raise funds to support lung cancer awareness and research. If you missed Giving Day, it's not too late to support the fight against lung cancer! There are also many LUNG FORCE events happening in the coming months!  Join a LUNG FORCE Walk near you, or attend a LUNG FORCE Expo.

COPD Awareness Month

November is also COPD Awareness Month. On November 18, the Lung Association participated in a Twitter chat and Thunderclap campaign to raise awareness of COPD. This month we will also be promoting our Living with COPD online support community and our new COPD videos: How to Properly Use a Nebulizer, How to Properly Clean a Nebulizer, Pursed Lip Breathing and Belly Breathing.


Our 2015-2016 Lung Association Research Award Nationwide report was recently released. This report highlights the Airways Clinical Research Centers (ACRC) Network and the 69 novel and innovative research projects funded by the Lung Association to help achieve our mission to save lives by improving lung health and preventing lung disease.

Two new videos highlight how our researchers are scoring against drug-resistant cancers and using targeted therapies to take aim at lung cancer.

We're currently in the process of considering what medical/research centers will make up our ACRC Network in the coming fiscal year. Twenty centers have been invited to submit full proposals for consideration to join our ACRC network. Award announcements are expected in spring 2016.
Our Lung Cancer Discovery Award review process is underway and 36 promising applicants have been invited to submit a full proposal. The Lung Cancer Discovery Award review committee is chaired by renowned pulmonologist, Edward Hirschowitz, MD. Dr. Hirschowitz is an Associate Professor of Medicine, and a lung and thoracic cancer expert at the University of Kentucky Healthcare. We are grateful to Dr. Hirschowitz for dedicating his time and expertise to the Lung Association.


On October 30 the Centers for Disease Control and Prevention (CDC) published an important Morbidity and Mortality Weekly Report (MMWR) article detailing low-income Medicaid enrollees' coverage of and barriers to accessing the medications and counseling they need to quit tobacco. The American Lung Association served as lead authors on this article, and it extensively featured Lung Association data. Here is the press release we issued.

On November 11, the Department of Housing and Urban Development (HUD) announced a new proposed rule that would make all federally-owned public housing smokefree.  Once instituted, this rule will protect more than 1 million Americans from exposure to secondhand smoke coming into their homes – including our nation's most vulnerable, children, the elderly and low-income Americans.  Although the rule is not yet final, this is an important step forward which the Lung Association has supported and worked on for nearly six years. Here is the press release we issued with the American Academy of Pediatrics.

The American Lung Association will continue our leadership in this area, urging HUD to make all subsidized housing smokefree. We will also continue to assist housing authorities, property owners and residents to voluntarily make all of their multiunit housing smokefree. We have created a wealth of tools and resources to help them through this process.

Healthy Air

The American Lung Association has intervened in litigation to defend the Clean Power Plan from legal attempts to block or delay it. The Clean Power Plan provides much-needed cleanup of carbon pollution from the power industry - the largest contributor to climate change in the nation.

Carbon pollution that's driving climate change poses a current and growing threat to lung health. Warmer temperatures degrade air quality, increase wildfires and droughts, creating more particle pollution, cause more frequent extreme weather events, such as heat waves and floods, increased risk of ground-level ozone, and the spread of some dangerous diseases.

The Clean Power Plan is a tremendous step forward in the fight against carbon pollution that will also bring immediate health benefits to the American people. The Environmental Protection Agency estimated that the Clean Power Plan will prevent up to 3,600 premature deaths and 90,000 asthma attacks in 2030, as well as prevent 300,000 missed days of work and school.


The American Lung Association had the privilege of presenting at the American Public Health Association's Annual Meeting on an effective model for improving asthma outcomes in adults. The presentation highlighted the results of adults with asthma (primarily Spanish-speaking) living in three counties in Long Beach, CA that participated in an in-home case management program. Evidence supports that the American Lung Association's Breathe Well, Live Well  adult asthma education program delivered by American Lung Association-trained Community Health Workers can improve asthma management when conducted in a one-on-one setting as part of an in-home case management program.

Everything we do is made possible because of our great supporters, like you! The lifesaving work that is carried out by American Lung Association staff and volunteers is only possible because so many generous donors across the country believe in our mission and support us through their donations. If you would like to become more involved, we always have opportunities for those who share our passion for lung health to join in our work.

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