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Mission Moment May 2017

(May 15, 2017)

#ShowYourLUNGFORCE! This May is a very special time for our LUNG FORCE initiative, marking our 4th Annual Turquoise Takeover and National Women's Lung Health Week (May 7–13). Along with famous landmarks illuminated in LUNG FORCE turquoise, and news anchors across the country donning turquoise, to support the fight against lung cancer, we've introduced a new social campaign, #ShowYourLUNGFORCE, asking people to demonstrate the power of our lungs and motivate them to take action in support of the movement.

Ready to #ShowYourLUNGFORCE? Here's what you do:

  1. Upload a video or photo to your social channels – Facebook, Twitter or Instagram- demonstrating how you show support for LUNG FORCE. Show any activity that uses your lungs -humming, whistling, laughing, exercising or playing an instrument. Get creative and have fun!
  2. Tag three of your friends and challenge them to post their own videos.
  3. Ask them to donate to LUNG FORCE. All funds raised will support lung cancer research.   

CVS Health Supports LUNG FORCE for 4th Year: In its 4th year of supporting the American Lung Association's LUNG FORCE, CVS Health will again ask customers to donate $1, $3 or more at the register between now and May 27. You can stop by any CVS Pharmacy location to donate and thank the employees for their continued support of LUNG FORCE! As the national presenting sponsor of LUNG FORCE, CVS Health is committed to raising funds for lung cancer awareness and creating tobacco-free communities to help beat lung cancer. To donate online or for easy ways to help your community go tobacco-free, visit

Learn about Lung Cancer Stigma: Unfortunately, there is a stigma associated with lung cancer, which can negatively affect every facet of the lung cancer experience. Are you interested in learning more about lung cancer stigma and how you can help reduce it? We now have a webpage devoted to our lung cancer stigma resources: Resources include a new 15-minute stigma training video, a transcript of the video, our new "Making Lung Cancer Stigma a Thing of the Past" blog, and our report "Addressing the Stigma of Lung Cancer." Learn more and help us ease the burden of those with lung cancer.

LUNG FORCE Hero: Angela N. supports LUNG FORCE in honor of her sister, Tracy Ann, who passed away just six months after her lung cancer diagnosis.

Battling for Health Funding and Healthcare: It's been a tumultuous few weeks in Congress and the Lung Association has been fighting non-stop for actions that protect the air we breathe, for the agencies and provisions that protect our health, and for quality, affordable healthcare.

On May 5, the President signed the Fiscal Year 2017 funding bill into law. We are very pleased that Congressional leaders from both sides of the aisle funded programs essential to lung health while also rejecting almost all "poison-pill riders" that would have weakened key lung health protections. This is a decisive victory for lung health and those living with a lung disease, and we could not have done it without you.

However, on May 4, the House passed the misguided American Health Care Act (AHCA), which fails the millions of Americans living with lung and other serious diseases, leaving far too many people without quality and affordable healthcare coverage, while at the same time, rolling back key safeguards that protect patients with pre-existing conditions. The AHCA also significantly weakens Medicaid. We are now calling on the Senate to protect patients who need quality, affordable healthcare. Your help is critical! Join the fight and help us defend healthcare.

Protecting the Air We Breathe: Victory! On Wednesday, May 10, the U.S. Senate voted not to block protections against methane pollution. The vote means that protections from methane and other harmful air pollutants from the oil and gas industry are now safe from being overturned by Congress. This great news is thanks to the hard work of our health and medical partners, Save Our Lungs Team volunteers, and others across the country who urged Congress to protect our health. Senator Tom Udall (NM), a key champion, thanked the Lung Association and other health organizations publicly on the Senate floor after the vote! Now, the Lung Association will work to ensure that the Administration implements these key protections.

Unfortunately, the Senate is also considering another bill that would weaken EPA, FDA and other agencies' ability to adopt needed health protections in the future. The bill, called the Regulatory Accountability Act, would make it much easier for Big Tobacco and polluting industries to defeat future tobacco and air pollution safeguards. The Lung Association is weighing in now with senators to ensure that they do not support this dangerous bill.

New Asthma Research:
We have great news from our Airways Clinical Research Centers (ACRC). The National Institutes of Health (NIH) has funded two important projects examining obesity and asthma. The first will investigate the feasibility and implementation of an internet-based weight loss intervention program in patients with obesity and poorly controlled asthma. The second will determine the effectiveness and tolerability of the medication roflumilast in obese patients living with asthma. If successful, roflumilast would represent a new treatment option for patients with asthma who are obese, who sometimes have poor results from other treatments. We are excited to see the continued success of the ACRC in receiving federal funding for their important work.

ACRC Investigates Potential New COPD Treatment Option
Our ACRC is also collaborating with the National Heart, Lung, and Blood Institute (NHLBI) to conduct Losartan Effects on Emphysema Progression clinical trial. This partnership with NHLBI will take advantage of the ACRC as the largest not-for-profit network of clinical research centers dedicated to asthma and COPD treatment research. Should Losartan prove effective, it will be an important treatment option to slow or stop the progression of emphysema in patients living with COPD.

Asthma Awareness Month
: Did you know that it's estimated that almost 25 million people in the U.S.—including more than 6 million children—are living with asthma?  May is Asthma Awareness Month, but managing your or your child's asthma is a year-round endeavor! Brush up on asthma with our Asthma Basics, a one-hour interactive online learning module designed to help people living with asthma, as well as parents of children with asthma, school nurses and other school personnel.  Asthma Basics (also available in Spanish) will help you recognize and manage triggers, learn how to use asthma medicines correctly, and respond to a breathing emergency.  Log on to register for this free, self-guided course today! More tools and information are available at

A pair of new blog posts highlight different aspects of our mission. Blue logo of Each BreathFirst, we meet some great teen volunteers from Texas, and then hear a personal account of the March for Science. Be sure to visit our EACH Breath blog frequently for new, useful and often inspiring lung health insights!

Your generous support makes everything we do possible! THANK YOU for all you do to support healthy air and healthy lungs. With your help, we are working to help those who suffer from lung disease today, and to stop the spread of lung disease tomorrow.

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