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Mission Moment May – 2016

(May 18, 2016)

Turquoise Takeover!

In recognition of National Women's Lung Health Week (May 8 – 14), buildings and landmarks across the country were illuminated in turquoise—the signature color of LUNG FORCE! Illuminations included One World Trade Center in New York City, Hoover Dam, the Financial Center, Des Moines and many more! Turquoise Takeover shines a light on lung cancer and spreads a message of hope for all who are touched by it.

On Tuesday, May 10, we also debuted our compelling short video featuring our celebrity partner and GRAMMY® Award-winning singer Patti LaBelle. Would you like to meet Patti LaBelle and see her perform? Enter our LUNG FORCE Sweepstakes!

Was your local news anchor wearing turquoise that day? It was all part of Turquoise Takeover. Dozens of local news anchors, along with national TV hosts like Kelly Rippa (LIVE! With Kelly & Michael), Joy Behar (The View), Lara Spencer (Good Morning America) and many others donned turquoise to raise awareness of lung cancer.

LUNG FORCE Hero: LUNG FORCE Hero Colette S. reminds us, "Anyone can get lung cancer. I'm one of them." Read her story.

Support LUNG FORCE at CVS: We want to thank LUNG FORCE presenting partner CVS Health for again running an in-store fundraising promotion to support our fight against lung cancer. From now until June 11, you can show your support by making a donation at checkoutin all CVS Pharmacy locations. Your donations will help support much-needed lung cancer research, awareness, education and patient support.

Want to do more? LUNG FORCE Expo and Walk season is here. Whether you want to learn more or to help us raise money for research and health education, find an event near you.


FDA Asserts Authority over All Tobacco Products: On May 5, in a historic announcement by the Obama Administration, the Food and Drug Administration asserted its regulatory authority over all tobacco products including e-cigarettes, cigars and hookah. The Lung Association has worked toward these commonsense protections for several years. This is a major step in the right direction toward protecting our youth, and future generations from harmful tobacco products. Learn more from a  blog post by our National President and CEO, Harold P. Wimmer.

This announcement is a great victory for public health—but we must be vigilant so that it's not overturned or weakened in Congress. You can help protect kids from tobacco! Join us on social media, using #notobacco4kids to tell Congress to choose kids' health over tobacco profits! Go to and learn how to become an E-Advocate and other ways you can fight for lung health in your community and for all Americans.

Smokefree Public Housing: On Wednesday, May 4, National President and CEO Harold P. Wimmer, along with the CEO from the American Academy of Pediatrics, met with senior officials from the Department of Housing and Urban Development (HUD), including Secretary Julian Castro. During the meeting, they discussed the importance of everyone breathing smokefree air when they are in their homes.

Healthy Air

EPA Announces First Ever Limits on Methane Pollution from Oil and Gas Facilities: On May 12, the U.S. Environmental Protection Agency (EPA) announced first-ever limits to prevent emissions of methane and other toxic pollution from new and modified oil and gas facilities – an important step forward in the fight for healthy air and action to address climate change. The American Lung Association applauded the decision, because these new limits will prevent and reduce leaks and protect public health. Through our Healthy Air Campaign, the Lung Association will continue to push the EPA to adopt strong limits on existing oil and gas sources as well.

Defending Clean Air Protections with In-state Congressional Visits:  It is disappointing to see legislation introduced that would weaken the Clean Air Act, but a new bill has been introduced in the House and Senate that would eliminate the health-based premise of the Clean Air Act and delay more protective ozone standards that we fought for last year. During Congress' May recess, as members of Congress spent time in their states and districts, Healthy Air Campaign staff across the country brought together coalition partners, health professionals, and patients and held meetings with key congressional offices. The goal of these meetings was to educate congressional leaders about the many ways that weakening clean air protections would harm public health, especially children, older adults and people with asthma and COPD. We took the opportunity to highlight local results of the American Lung Association's "State of the Air" report as well as personal experiences with the impacts of unhealthy air.

Our Research

Several members of the American Lung Association's Research Team presented at the American Thoracic Society (ATS) International Conference this week. Members of the Airways Clinical Research Centers presented the results of the Long-acting Beta Agonist Step-Down Study (LASST) on how to reduce treatment in well-controlled asthmatic patients. Additionally, 35 other Lung Association funded researchers participated in poster sessions, mini symposium and podium presentations showcasing their latest research projects. National President & CEO, Harold Wimmer, and Vice President of Research and Scientific Affairs, Susan Rappaport, were able to join the researchers, and connect with other pulmonary research organizations during this annual meeting. Get an insider's look at the ATS Conference through our Each Breath blog post.

Patient Support

New Inspire Support Communities: We are excited to announce our support of two communities on Inspire: Living with Pulmonary Fibrosis and Caring for Pulmonary Fibrosis. These free, online support communities allow people facing pulmonary fibrosis or caring for someone with pulmonary fibrosis to connect with others in their shoes. Members of the community can connect through discussion posts, journal entries and private messages. In addition to the pulmonary fibrosis communities, the Lung Association also supports the Lung Cancer Survivors, Living with COPD and Living with Lung Disease communities on Inspire.


It's special event season! You can help us build a world free of lung disease by participating in a Lung Association event near you. Walks, bike treks and other Lung Association events are a fun way to raise funds and awareness in your community. We're sure you'll find one that appeals to your interests and physical ability, that you can enjoy, along with friends, family and co-workers!


Did you know that in the United States, it's estimated that approximately 24 million people—including more than 6 million children—are living with asthma? This May is Asthma Awareness Month and the Lung Association has a variety of tools and resources to help you understand and control your asthma, including our Asthma Basics course.

Each Breath Blog

Are you hungry to learn more about lung health? The latest entries in our Each Breath blog explore how our investment in young investigators is key to gaining a long-term commitment to lung disease research, how poor air quality threatens health of more than half of Americans, and an inspiring Q&A with volunteer Kathryn Forbes, American Lung Association National Board Chair.

Your generous support makes everything we do possible. THANK YOU for all you do to support healthy air and healthy lungs. With your help, we are working to help those who suffer from lung disease today, and to stop the spread of lung disease tomorrow.

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