American Lung Association Response to Philip Morris Internationals Media Stunt
(January 4, 2018) - CHICAGO
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Statement of Harold P. Wimmer, National President and CEO of the American Lung Association, in response to Philip Morris International's advertising campaign in the United Kingdom which claims its resolution is to give up cigarettes:
"Stop selling cigarettes today."
About the American Lung Association
The American Lung Association is the leading organization working to save lives by improving lung health and preventing lung disease, through research, education and advocacy. The work of the American Lung Association is focused on four strategic imperatives: to defeat lung cancer; to improve the air we breathe; to reduce the burden of lung disease on individuals and their families; and to eliminate tobacco use and tobacco-related diseases. For more information about the American Lung Association, a holder of the Better Business Bureau Wise Giving Guide Seal, or to support the work it does, call 1-800-LUNGUSA (1-800-586-4872) or visit: Lung.org.