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Kids Must Be Protected from E-cigarettes

CDC releases new study on e-cigarettes marketing and youth

(January 5, 2016) -

For more information please contact:

Allison MacMunn
[email protected]

Statement of Harold P. Wimmer, National President and CEO of the American Lung Association, in response to today's release of the Centers for Disease Control and Prevention's MMWR report "Vital Signs: Exposure to Electronic Cigarette Advertising Among Middle School and High School Students":

"It is unacceptable and dangerous that almost 70 percent of America's youth were exposed to e-cigarette advertising in 2014, and close to 55 percent of our youth were exposed to e-cigarette advertising in retail locations, such as convenience stores. The predatory marketing and advertising by the manufacturers of these products – including their use of candy- and fruit-flavored e-cigarettes – has led to a dramatic increase of e-cigarette use among youth in the United States. 

"The Lung Association is extremely concerned about the youth use of e-cigarettes, which contain nicotine among other dangerous chemicals. The U.S. Surgeon General has found that tobacco and nicotine are not safe, and nicotine negatively impacts adolescent brain development and has been associated with lasting cognitive and behavioral impairments, including effects on working memory and attention in youth.

"The disturbing results from this new report from the Centers for Disease Control and Prevention (CDC) continues to underscore how urgent it is that the White House finalize the pending 'deeming' regulation and give the U.S. Food and Drug Administration (FDA) oversight authority over the marketing, sales and manufacture of e-cigarettes and all other unregulated tobacco products. Once the FDA has authority, the American Lung Association urges it to act swiftly to crack down and end marketing practices aimed at youth. It is also incumbent on states to enact and enforce laws to stop retailers from selling these products to children.

"The e-cigarette industry has learned all too well from the cynical history of cigarette marketing how to make their addictive products attractive to youth. We cannot allow the tobacco industry to addict another generation of children on tobacco products."

Learn more about e-cigarettes and lung health at For media interested in speaking with an expert about e-cigarettes, tobacco use and lung health, contact the American Lung Association at [email protected] or 312-801-7628.


About the American Lung Association

The American Lung Association is the leading organization working to save lives by improving lung health and preventing lung disease, through research, education and advocacy. The work of the American Lung Association is focused on four strategic imperatives: to defeat lung cancer; to improve the air we breathe; to reduce the burden of lung disease on individuals and their families; and to eliminate tobacco use and tobacco-related diseases. For more information about the American Lung Association, a holder of the Better Business Bureau Wise Giving Guide Seal, or to support the work it does, call 1-800-LUNGUSA (1-800-586-4872) or visit:

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