“Lights” Are Out – But Deceptive Packaging Remains
The tobacco companies have used misleading health descriptors for decades to trick smokers into thinking that their "light" and cigarettes are less harmful in order to keep smokers addicted. Rather than quitting, smokers concerned with their health switched to light cigarettes instead.
As of June 22, 2010, tobacco companies can no longer market cigarettes with descriptive terms like "light" and "low tar." Now the tobacco companies are substituting colors for these terms instead of ending this deception as required by law.
Here are some examples of how tobacco companies have switched to color-coding to continue to fool their customers into thinking they are smoking a less harmful cigarette:
