"Tips from Former Smokers" Continues Its Success in Year 2

2013 Ads Show Same Promise for Saving Lives

WASHINGTON, D.C. (September 19, 2013)

A report released today by the Centers for Disease Control and Prevention (CDC) shows the tremendous impact the second “Tips from Former Smokers” media campaign had on helping smokers quit and on saving lives. The report in CDC’s Morbidity and Mortality Weekly Report shows that the media campaign increased calls by more than 150,000, a 75 percent increase to 1-800-QUITNOW. The campaign’s website, www.cdc.gov/tips, also received 2.8 million additional visits during the campaign.

Television ads made the biggest difference in prompting tobacco users to seek help in quitting. The report shows the efficacy of television advertising reaching smokers and points to the need for increased and sustained levels of funding for paid media campaigns. The “Tips” campaign was funded by the Affordable Care Act’s Prevention and Public Health Fund.

“Once again, the ‘Tips from Former Smokers’ campaign has proved to be a great investment of Prevention Fund dollars,” said Harold P. Wimmer, National President and CEO of the American Lung Association. “This report shows that many smokers want to quit, and that they will try when given resources and access to treatment. This investment is saving lives and preventing lung disease, it must be sustained.”

The latest “Tips” campaign ran for 16 weeks in the spring of 2013. The “Tips” ads featured several people whose lives have been changed forever by their smoking or exposure to secondhand smoke. One of the most well-known and emotional ads featured Terrie Hall, who was diagnosed with smoking-caused oral and throat cancers at age 40. Sadly, Ms. Hall passed away this week from a recurrence of her cancer. The compassionate reaction to this news on social media on Tuesday showed that Terrie’s message resonated.

This report comes on the heels of news last week from The Lancet that the first “Tips from Former Smokers” campaign that ran in 2012 reduced the number of smokers in the U.S. by 100,000, with 1.6 million more smokers attempting to quit.Together these studies show that the investment of the Prevention and Public Health Fund in this media campaign is driving down tobacco use.

Following on the CDC’s “Tips” campaign, this summer the American Lung Association launched the “Quitter in You” campaign to empower people trying to quit smoking by acknowledging that past quit attempts are not failures, but are normal and necessary steps along the way to quitting for good. The campaign features a web site at www.quitterinyou.org, radio in English and Spanish and Out-of-Home public service announcements, and a wealth of personalized tools and support from the American Lung Association. These include the Lung Association’s Freedom From Smoking® Lung Helpline (1-800-LUNG-USA), Freedom From Smoking® Online and Freedom From Smoking® in-person clinic.

“Most people aren’t successful the first time they try to quit smoking,” said Wimmer. “However, with each attempt you learn a little more about the quitter in you.  The American Lung Association is standing by to provide expert support and proven resources that have helped more than one million people quit smoking for good.”

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About the American Lung Association
Now in its second century, the American Lung Association is the leading organization working to save lives by improving lung health and preventing lung disease. With your generous support, the American Lung Association is “Fighting for Air” through research, education and advocacy. For more information about the American Lung Association, a holder of the Better Business Bureau Wise Giving Guide Seal, or to support the work it does, call 1-800-LUNG-USA (1-800-586-4872) or visit www.lung.org.