American Lung Association Honors Spirit of Giving through's Feed It Forward Program

Company Gives $4 million in eGift Cards to the American Lung Association

Washington, D.C. (December 10, 2012)

The American Lung Association is delighted to honor the commitment of its staff, volunteers, donors and advocates by providing them with $10 eGift Cards as part of the fifth annual Feed It Forward program.

This is the second year that will donate nearly 400,000 $10 eGift Cards to the Lung Association through Feed It Forward. They will be used as gifts of thanks, with a particular emphasis on individuals who give of their time, talent and financial resources, expecting nothing in return.

"The American Lung Association is extremely thankful for the tireless efforts of our volunteers and supporters who help advance our lifesaving mission each and every day," said Ross P. Lanzafame, national board chair of the American Lung Association. "Our partnership with allows us to express our gratitude to our 'lung family' as we continue fighting for air into 2013."

Feed It Forward is built upon a single giving website,, stocked with $10 eGift Cards. The site is live through January 1, 2013, and allows individuals to give eGift Cards that are redeemable at Givers choose whom to give to and gift recipients then decide where to dine from participating restaurants nationwide. Individuals who receive Feed It Forward gift certificates through the American Lung Association can redeem their gift certificates directly through the Feed It Forward website.

"There is no better gift than the gift of giving, and we want to empower people everywhere to embrace generosity," said President and CMO Christopher Krohn. "Partnering with the American Lung Association makes it possible to spread the gift of giving to volunteers who are truly deserving of thanks. We're excited to celebrate the true holiday spirit with our partner."

To date, Feed It Forward has given more than $55 million in gifts given since launched Feed it Forward in 2008.


About the American Lung Association
The American Lung Association is the leading organization working to save lives by improving lung health and preventing lung disease, through research, education and advocacy. The work of the American Lung Association is focused on four strategic imperatives: to defeat lung cancer; to improve the air we breathe; to reduce the burden of lung disease on individuals and their families; and to eliminate tobacco use and tobacco-related diseases.  For more information about the American Lung Association, a holder of the Better Business Bureau Wise Giving Guide Seal, or to support the work it does, call 1-800-LUNGUSA (1-800-586-4872) or visit:


About is the trusted and valued source connecting restaurants and diners nationwide. The company offers savings at more than 18,000 restaurants nationwide with more than 45,000 gift certificate options. brings people together to enjoy well-prepared and served meals at affordable prices. To date, customers have saved more than $1 billion through the gift certificate program. has operated since 1999 and is based in Arlington Heights, Ill.