American Lung Association Calls on MPAA to Adopt Strong and Effective Policy Regarding Smoking in the Movies

New Standard Does Not Go Far Enough

(May 14, 2007)

Statement of John Kirkwood
President and CEO
American Lung Association

New York, NY  (May 14, 2007) – The announcement made by the MPAA to include the presence and depiction of tobacco use in movies as a “factor” in its rating system does not adequately address public health concerns.  Smoking in movies is a significant problem that needs to be addressed.  The American Lung Association believes that tobacco use should be eliminated from new movies – especially those intended for children, teens and general audiences. The Lung Association has historically and actively engaged with the entertainment industry to affect positive change to address this issue and will continue to do so.

About the American Lung Association
Beginning our second century, the American Lung Association is the leading organization working to prevent lung disease and promote lung health. Lung disease death rates continue to increase while other leading causes of death have declined. The American Lung Association funds vital research on the causes of and treatments for lung disease. With the generous support of the public, the American Lung Association is “Improving life, one breath at a time.” For more information about the American Lung Association or to support the work it does, call 1-800-LUNG-USA (1-800-586-4872) or log on to