Lung Association Ad Calls on Washington to Stay Strong for Children’s Health, Put an End to Big Polluters’ Unlimited Carbon Pollution

TV and Digital Ad highlights health benefits of new standards

Washington, D.C. (June 4, 2014)

Today, the American Lung Association launched a television and digital ad touting the U.S. Environmental Protection Agency’s (EPA) proposed safeguards against carbon pollution from existing power plants and urging Washington to stand up to big polluters to protect public health.  

After highlighting existing limits on toxics like mercury, arsenic, lead and other dangerous pollutants, the ad explains that a loophole still allows polluters to dump unlimited amounts of carbon pollution into the air we breathe. On Monday, the Administration proposed closing that loophole, by releasing the Carbon Pollution Standard for Existing Power Plants, a key piece of the National Climate Action Plan.

“Cleaning up carbon pollution from power plants will save lives and have an immediate, positive impact on public health, particularly for those who suffer from chronic lung diseases like asthma,” said Harold P. Wimmer, National President and CEO of the American Lung Association. “EPA estimates that the proposal will prevent up to 6,600 premature deaths and 150,000 asthma attacks annually when fully implemented.”

“Climate change, fueled by carbon pollution, is a major threat to our health – particularly for the most vulnerable among us,” added Wimmer. “Limiting carbon pollution from existing power plants is a bold and critical step to protect public health and address climate change. We have a moral obligation to our children and future generations to take action. It’s long past time for polluters to stop trying to block common-sense safeguards that protect our health, and we urge those in Washington to stand strong against their attacks.”

Nearly half of all Americans, 147 million people, live in areas where the air is unhealthy to breathe due to ozone and particle pollution. Increased temperatures resulting from climate change are expected to make that worse.  In the last two months, the National Climate Assessment and the American Lung Association’s own 2014 “State of the Air” report have both stressed the urgency of action to continue progress to limit air pollution from power plants and take action on climate change.  The ad underscores why steps must be taken to reduce the burden of asthma attacks, respiratory disease, and premature death.

The ad will be placed on national cable television outlets, major weekend news shows, and morning news shows on channels like CNN, FOX News, MSNBC and Comedy Central. The ad will also appear as “pre-roll” on online video channels. 

The ad can be viewed here: http://youtu.be/vwDd9FVzQx8

The text of the ad reads as follows:

VO: The Clean Air Act stops polluters from poisoning his air with arsenic, lead and mercury.

VO: Now the loophole that lets them pump unlimited carbon pollution into his air is closing, too.

VO: If polluters and their friends in Washington don’t interfere.

VO: Don’t let polluters weaken our clean air protections.

 

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About the American Lung Association
The American Lung Association is the leading organization working to save lives by improving lung health and preventing lung disease, through research, education and advocacy. The work of the American Lung Association is focused on four strategic imperatives: to defeat lung cancer; to improve the air we breathe; to reduce the burden of lung disease on individuals and their families; and to eliminate tobacco use and tobacco-related diseases.  For more information about the American Lung Association, a holder of the Better Business Bureau Wise Giving Guide Seal, or to support the work it does, call 1-800-LUNGUSA (1-800-586-4872) or visit: www.Lung.org.