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10 Year Road Map

10YearRoad Map

On the Path to Eliminating
Tobacco-Caused Death and Disease

Tobacco takes a tremendous toll on our health and the economy. It’s cost our country 20 million lives since 1964 and billions of dollars. But we have a plan to kick tobacco-caused death and disease to the curb. It starts with three bold goals and the following key actions that federal, state and local policymakers must take to help our country reach these goals.

Bold Goal #1: Reduce rates of smoking and other tobacco use to less than 10 percent for all communities by 2024.

Bold Goal #2: Protect all Americans from secondhand smoke by 2019.

Bold Goal #3: Ultimately eliminate the death and disease caused by tobacco use.


  • Surgeon General releases 50th anniversary report
  • American Lung Association and its partners issue bold goals
  • FDA has authority to regulate all tobacco products, including e-cigarettes and cigars
  • CDC and FDA continue media campaigns aimed at helping smokers quit and preventing kids from starting
  • States significantly increase tobacco taxes
  • FDA prohibits menthol cigarettes
  • FDA requires tobacco companies to reduce the addictiveness of their products
  • FDA requires cigarette companies to put graphic warning labels on all packs


Halfway Point

  • All 50 states and the District of Columbia have comprehensive smokefree laws


  • All states fully fund comprehensive tobacco prevention and cessation programs
  • All states require access to comprehensive quit smoking benefits and fully fund their state quitlines
  • All states have a tobacco tax of at least $2.00 per pack
  • The federal government has a tobacco tax of at least $3.00 per pack
  • Federal and state governments have closed all tobacco tax loopholes
  • Flavors are prohibited in all tobacco products


10 Years After 50th Anniversary

  • Rates of cigarette and other tobacco product use reach 10% for all communities

You can help us reach these bold goals!

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Did You Know?

Read More Facts »

By The Numbers

Wonder what diseases smoking causes that you didn't know about? Take a look at our top ten lists to find out.

View the Lists »

10 Year Road Map

Check out our road map to eliminate tobacco-caused death and disease.

View the Road Map »
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