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10 Year Road Map

10YearRoad Map

On the Path to Eliminating
Tobacco-Caused Death and Disease

Tobacco takes a tremendous toll on our health and the economy. It’s cost our country more than 20 million lives since 1964 and billions of dollars. But we have a plan to kick tobacco-caused death and disease to the curb. It starts with three bold goals and the following key actions that federal, state and local policymakers must take to help our country reach these goals.

Bold Goal #1: Reduce rates of smoking and other tobacco use to less than 10 percent for all communities by 2024.

Bold Goal #2: Protect all Americans from secondhand smoke by 2019.

Bold Goal #3: Ultimately eliminate the death and disease caused by tobacco use.

2014-2018

  • Surgeon General releases 50th anniversary report
  • American Lung Association and its partners issue bold goals
  • FDA has authority to regulate all tobacco products, including e-cigarettes and cigars
  • CDC and FDA continue media campaigns aimed at helping smokers quit and preventing kids from starting
  • States significantly increase tobacco taxes
  • FDA prohibits menthol cigarettes
  • FDA requires tobacco companies to reduce the addictiveness of their products
  • FDA requires cigarette companies to put graphic warning labels on all packs

2019

Halfway Point

  • All 50 states and the District of Columbia have comprehensive smokefree laws

2020-2024

  • All states fully fund comprehensive tobacco prevention and cessation programs
  • All states require access to comprehensive quit smoking benefits and fully fund their state quitlines
  • All states have a tobacco tax of at least $2.00 per pack
  • The federal government has a tobacco tax of at least $3.00 per pack
  • Federal and state governments have closed all tobacco tax loopholes
  • Flavors are prohibited in all tobacco products

2024

10 Years After 50th Anniversary

  • Rates of cigarette and other tobacco product use reach 10% for all communities

You can help us reach these bold goals!

Take Action


Did You Know?

  1. More than 1 in 4 high school students in the U.S. use at least one tobacco product, including e-cigarettes, according to the 2015 National Youth Tobacco Survey.
  2. 7.4 percent of middle school students use at least one tobacco product, including e-cigarettes.
  3. A 2014 article in the Journal of the American Medical Association found that about 8 million lives have been saved through tobacco control efforts since 1964, including 800,000 lung cancer deaths between 1975 and 2000.
  4. Smoking is the number one preventable cause of death in the U.S., killing over 480,000 people per year.
  5. Secondhand smoke kills more than 41,000 people in the U.S. each year.
  6. 28 states and Washington D.C. have passed laws making almost all public places and workplaces, including restaurants and bars smokefree.
  7. New York has the highest cigarette tax in the country at $4.35 per pack.
  8. Missouri has the lowest cigarette tax in the country at 17 cents per pack.
  9. The average of all states plus the District of Columbia's cigarette taxes are $1.65 per pack.
  10. Eight states have taxes on other tobacco products equivalent to their state's cigarette taxes.
  11. Alaska and North Dakota are the only states that are funding their tobacco control programs at or above the CDC-recommended level (in Fiscal Year 2017).
  12. Four states increased their cigarette taxes in 2016.
  13. No state approved a comprehensive smokefree workplace law in 2016.
  14. 8 states – California, Connecticut, Indiana, Maine, Massachusetts, Missouri, North Dakota and Ohio – offer a comprehensive cessation benefit to tobacco users on Medicaid.
  15. Each of the 50 states and the District of Columbia provide tobacco quitlines, a phone number for quit smoking phone counseling. The average amount states invest in quitlines is $3.46 per smoker in the state.
  16. California and the District of Columbia passed legislation increasing their minimum sales ages for tobacco products to 21 in 2016.
  17. California, Hawaii and over 200 communities in 14 different states have passed Tobacco 21 laws.
  18. Nationwide, the Medicaid program spends more than $22 billion in healthcare costs for smoking-related diseases each year – more than 11 percent of total Medicaid spending.
  19. In 2009, the American Lung Association played a key role in the passage of the Family Smoking Prevention and Tobacco Control Act, which gives the U.S. Food and Drug Administration authority over tobacco products.
  20. The American Lung Association played a key role in airplanes becoming smokefree in the 1990s.
  21. 41 states and Washington D.C. spend less than half of what the CDC recommends on their state tobacco prevention programs.
  22. States spend less than two cents of every dollar they get from tobacco settlement payments and tobacco taxes to fight tobacco use.
  23. Each day, close to 2,500 kids under 18 try their first cigarette and about 400 kids become new, regular smokers.
  24. Each day, more than 2,100 kids try their first cigar. On average, close to 90 kids try their first cigar every hour in the United States – equaling more than 780,000 every year.
  25. Smoking costs the U.S. economy over $332 billion in direct health care costs and lost productivity every year.
  26. The five largest cigarette companies spent over $23 million dollars per day marketing their products in 2014.
  27. Secondhand smoke causes $5.6 billion in lost productivity in the U.S. each year.
  28. Smoking rates are over twice as high for Medicaid recipients compared to those with private insurance.
  29. A 2013 study of California's tobacco prevention program shows that the state saved $55 in healthcare costs for every $1 invested from 1989 to 2008.
  30. A 2012 study of Massachusetts' comprehensive Medicaid quit smoking benefit found that Massachusetts saved $3 for every $1 spent helping smokers quit in just over a year.
  31. Missouri became the first state to eliminate all barriers to receiving tobacco cessation treatments for its Medicaid enrollees.
Get more facts »
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