The Top 8 Things the Industry Does to Encourage Youth to Use E-Cigarettes
Between 2011 and 2015 e-cigarette use among high school students grew by 900 percent before finally decreasing a bit in 2016. However, it is still the most commonly used form of tobacco among youth in the United States. In December 2016, the Surgeon General released a report concluding that e-cigarette use in youth and young adults is a major public health concern. Maybe kids just think e-cigarettes are cool, but the e-cigarette industry has been using a number of strategies, many previously used by the tobacco industry, to get kids to try their products:
The industry is using the same playbook to hook youth on e-cigarettes that they used to hook kids on cigarettes.*
Fruit and candy are the most popular flavors- 85 percent of e-cigarette users between 12 and 17 use flavors. What kid would pass up chocolate, bubble gum and candy?
All the ads!
Over 50 percent of youth have seen e-cigarette ads on TV, not to mention Twitter, Facebook, YouTube…*
But all the cool kids are doing it...
E-cigarette companies are using corporate sponsorships, like NASCAR, to improve their image.*
Eat your vegetables
E-cigarette companies are falsely advertising that their products are healthy, encouraging kids to try their product, which is not healthy.*
Money Money Money
Using discounts and coupons to get kids to try e-cigarettes, but in true 21st century fashion, they are reaching out directly through Twitter to get to the kids.*
Who is that?
Online vendors and sales easily allow youth to pose as adults to access e-cigarettes.
It’s all fun and games...
Vape shops host “cloud chasing competitions” which encourages e-cigarette use.
For more information on youth and e-cigarettes, check out the 2016 Surgeon General's Report – "E-Cigarette Use Among Youth and Young Adults: A Report of the Surgeon General."
*Images courtesy of TrinketsAndTrash.org.