MEDIA ADVISORY: Electric Vehicle Media Experience – Presented by Xcel Energy | American Lung Association

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MEDIA ADVISORY: Electric Vehicle Media Experience – Presented by Xcel Energy

(September 8, 2015) - DENVER, CO

WHAT:             

Auto journalists, bloggers, and media – have you had the thrill of driving a Tesla Model S, Porsche Panamera E-Hybrid, or BMW i3 through a performance track? As a preface to National Drive Electric Week, we’re partnering with Xcel Energy and MasterDrive to give media an opportunity to experience the instant torque, impressive acceleration, and superior performance of plug-in electric vehicles on a closed-course, performance track. Additionally, industry professionals from Xcel Energy and The U.S. Department of Energy’s Clean Cities program will be on hand to answer questions about emissions, costs, benefits, incentives and charging that could be relevant for your story. This one-of-a-kind, press-exclusive event will provide experiential, accurate, and unique material your readers will value.  

WHY:

Electric vehicles are changing the transportation landscape, and there are over 20 different plug-in electric vehicles available today from all major automakers, with more promised this year. PEVs are fundamentally different from the familiar internal combustion engine – instant torque, charging, emissions, maintenance, and performance - so it’s important for the media to provide accurate, reliable information about this fast-emerging technology. This preview event provides journalists with an opportunity to drive these vehicles and write a piece about their experience that also ‘plugs’ National Drive Electric Week and the events taking place September 12th-20th for the general public.

Available models expected for test drive, include:
BMW i3
Nissan Leaf
Tesla Model S P85D
Chevy Volt
Porsche Panamera E-Hybrid
Ford CMAX Energi
Chevy Volt
Chevy Spark EV

WHEN: September 9, 2015 11:00 a.m. - 2:00 p.m.

WHERE: MasterDrive Training Facility, 15659 E. Hinsdale Drive, Centennial, CO 80112

RSVP: Tyler Svitak, TSvitak@Lungs.org 

Media Contact: Tyler Svitak, Clean Cities Manager  |  American Lung Association in Colorado
P: 303-847-0281 E:  TSvitak@Lungs.org 

About Denver Metro Clean Cities
The Denver Metro Clean Cities Coalition is a program funded by the U.S. Department of Energy and administered locally by the American Lung Association in Colorado. The goal of the Denver Metro Clean Cities Coalition is to reduce petroleum consumption in the transportation sector. Through a variety of programs focused on alternative fuels and vehicles, hybrids, fuel economy, vehicle efficiencies as well as idle reduction equipment and technologies, the Clean Cities portfolio contributes to cleaner air and improved lung health. 

About National Drive Electric Week
Plug In America, the Sierra Club and the Electric Auto Association are national organizers teaming up with local groups across the country and abroad to hold events for National Drive Electric Week. National sponsors include the Nissan LEAF. Tens of thousands of people in over 100 U.S. cities will rally to raise awareness of plug-in vehicles for the fifth annual National Drive Electric Week. These drivers will be able to experience the quiet, clean thrill of plug-in vehicles firsthand while learning about cost-savings, national security and clean-air benefits.

About the American Lung Association in Colorado
The American Lung Association is the leading organization working to save lives by improving lung health and preventing lung disease, through research, education and advocacy. The work of the American Lung Association is focused on four strategic imperatives: to defeat lung cancer; to improve the air we breathe; to reduce the burden of lung disease on individuals and their families; and to eliminate tobacco use and tobacco-related diseases. For more information about the American Lung Association, a holder of the Better Business Bureau Wise Giving Guide Seal, or to support the work it does, call 1-800-LUNGUSA (1-800-586-4872) or visit: Lung.org.

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