Elizabeth DeMarte Brings Marketing Expertise & Personal Passion to American Lung Association’s New Westchester & Fairfield Leadership Board
(January 7, 2015)
(White Plains, NY)- Elizabeth DeMarte is bringing her expertise in marketing to the American Lung Association of the Northeast’s new Westchester/ Fairfield Counties Leadership Board, to spread the organization’s mission of improving lung health and preventing lung disease.
Currently the Vice President of Marketing Communications & Promotions for Rail Europe, Inc., DeMarte said she’s planning to use her 15+ years of professional knowledge to bring the American Lung Association’s presence to the forefront in Westchester & Fairfield Counties. “I intend to help elevate the current event fundraisers, already in place, to the next level and to launch new ones that will be most appropriate for particular communities,” DeMarte said. Having lived and worked in both counties, DeMarte is a local.
DeMarte said adding a leadership board to the Westchester /Fairfield area is a great opportunity to create awareness about the Lung Association’s work to spread the word about lung disease. “There are many different facets that the American Lung Association has to offer the community at large; they help those who are healthy, those who are ill, and those who’ve lost loved ones. They also fund important medical research that benefits the community. We want to expand our reach in Fairfield, Connecticut and Westchester, New York.”
“The American Lung Association is honored to have Elizabeth DeMarte join our leadership board serving Westchester & Fairfield Counties,” said Jeff Seyler, President and CEO of the American Lung Association of the Northeast. “Beth’s seasoned experience working in marketing and her personal dedication to the Lung Association will only be an asset to our organization in creating a larger presence and spreading our mission across Connecticut and New York.”
Participating on the new board, DeMarte will bring her personal experience with lung disease to the table. After the loss of her mother to lung disease, DeMarte wanted to find a way to honor her mother and raise more awareness about chronic lung conditions, such as bronchiectasis and related illnesses “My mother demanded of herself that she have a normal life. She would not allow lung disease to her from doing the things she wanted to do and that, among many things about my mom, I will always admire,” DeMarte said.
In addition to serving on the American Lung Association’s NY Metropolitan area leadership board for several years, DeMarte has volunteered for the organization. She’s participated in several Fight for Air Climbs, which are the Lung Association’s biggest fundraisers to raise money for lung disease research, in Stamford and New York City, as well as leading other fundraising strategies for the Lung Association.
"The mission of the American Lung Association could only be achieved through generous volunteers like Beth,” said Serena Arrabito, Regional Director of Major and Planned Giving. “We appreciate the support and look forward to working even more closely with her in the years ahead."
DeMarte is also hoping to use her new role to bring more attention to the need for funding for bronchiectasis research. “It’s not uncommon, a lot of people are diagnosed with it, yet you just don’t hear about it. And my hope is that eventually no one else will have to suffer or die from it or related complications,” DeMarte said.