Types of Corporate Relationships

The American Lung Association engages with corporate supporters to achieve its mission of saving lives by improving lung health and preventing lung disease. These relationships achieve strategic and high impact alliances to benefit people suffering from lung disease, including lung cancer that kills more people than any other cancer.

The American Lung Association offers various ways for corporations to help achieve our mission:

Financial Support: Funds from corporate grants, cause-marketing promotions, product sales, fund-raising campaigns, and other ways to give support mission-critical initiatives, underwrite programs and operational costs. Types of corporate relationships include:

  • Corporate Educational Partnerships
  • Corporate Sponsorships
  • Cause Marketing Relationships
  • Corporate Licensing
  • Corporate Philanthropy
  • Membership in Health Industry Council

In-Kind Resources: Budget-relieving products and services are needed to support the mission of the Association and our nationwide Lung Association community.

Stakeholder Activation: A corporation pledges to inform its employees, consumers, and supporters about the partnership and the mission of the Lung Association. Partners' willingness to encourage their stakeholders' active involvement, referrals, and donations adds tremendous value for both parties.

Networking: A company makes a commitment to provide introductions to corporate partners, vendors, manufacturers or business colleagues to join the American Lung Association's Fighting for Air initiatives.

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