The American Lung Association engages with corporate partners to achieve its’ mission of saving lives by improving lung health and preventing lung disease. These partnerships achieve strategic and high impact alliances to benefit people suffering from respiratory illnesses, including lung cancer that kills more people than any other cancer. By combining efforts with corporate America, the American Lung Association is able to provide an array of resources to help establish, develop, publicize, advocate and support national initiatives and assist in providing programs for local Lung Association affiliates.

Alliances with corporate partnerships provide numerous resources beyond cash to the Lung Association. These partners provide technical assistance with major Lung Association administrative initiatives, a larger audience to alert people to cause and effect, and services provided to those seeking treatment and information about lung disease. Our strategic partnerships enable us to network with others interested in our mission that we would not have an opportunity to reach without our friends. For more information about our Corporate Sponsorships, please contact Jackie Thomas-Suggs at (202)NoSkype 785-3355.

To extend our reach, the American Lung Association created a nationwide Health Partner licensing program. In conjunction with corporate partners who share similar goals and credibility, the American Lung Association Health Partners have earned the right to display the Health Partner logo on goods and services that address the everyday concerns of virtually all. Current Health Partners include 3M, IQAir, and ProTeam. For more information about Licensing, contact Doug Polumbaum of Brand Licensing Inc. at dougpolumbaum@brandlicense.com or (212)NoSkype 757-4184.

Ways for Corporations to Engage with American Lung Association.

Financial Support: Funds from rights fees, cause-promotions, product sales, fund-raising campaigns, and the like are used to support mission-critical initiatives, as well as channeled by National Headquarters to local affiliates to underwrite programs and operational costs, as needed.

In-Kind Resources: Budget-relieving products and services are needed to support the mission of the Association and our nationwide Lung Association community.

Branded and Unbranded Marketing and Advertising Support: The American Lung Association offers opportunities to share its mission, programs, and values with corporate organizations interested in helping support the mission of saving lives of those suffering from lung disease by reaching communities nationwide with our prevention and treatment message.

Stakeholder Activation: A corporation pledges to inform its employees, consumers, and supporters about the partnership and the mission of the Lung Association. Partners’ willingness to encourage their stakeholders’ active involvement, referrals, and donations adds tremendous value for both parties.

Networking: A company makes a commitment to provide introductions to corporate partners, vendors, manufacturers or business colleagues to join the American Lung Associations Fighting for Air initiatives.