Anthem Blue Cross & Blue Shield Celebrates Five Years and Climbing

(November 15, 2012)


Anthem Blue Cross and Blue Shield will mark its fifth year as Presenting Sponsor of the Milwaukee Fight for Air Climb. Anthem has been with us since the Climb first began in February, 2009, increasing their support each year. Between their corporate sponsorship and team fundraising, they’ve contributed nearly $135,000 to further our mission of saving lives by promoting lung health and preventing lung disease.

Anthem’s involvement in the Climb runs deep. A company representative has always served on the planning committee, Anthem consistently represents one of the largest corporate teams, and partners with the Lung Association on team recruitment and participant coaching through on-site events such as Lunch & Learns. With a focus on overall wellness that goes well beyond a single event, Anthem views the Climb as a “kick-start” to year-round active living for both individuals and corporations.

Sue Swan, Executive Director for the American Lung Association in Wisconsin said, “Anthem has provided a solid corporate base on which to grow this exceptionally success event. We are truly grateful for their loyal support and dedicated involvement.”