Wisconsin Wins Intervention Program

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Wisconsin Wins (WI Wins) is an intervention program designed to reduce the rate of illegal tobacco sales to minors at retail outlets.

The program involves conducting compliance investigations at retail outlets to determine violations of the restriction on tobacco sales to minors, and utilizes positive reinforcement protocol to promote change in retailer behavior.

  • Since 2002, when the program began, statewide tobacco sales to minors have dropped from over 20% of sales to 6%.


  • WI Wins clerks make a difference to decrease youth access to tobacco products.