Every year in the U.S. over 392,000 people die from tobacco-caused disease, making it the leading cause of preventable death. Another 50,000 people die from exposure to secondhand smoke. Tragically, each day thousands of kids still pick up a cigarette for the first time. The cycle of addiction, illness and death continues. What can be done to stop smoking? The American Lung Association is working to strengthen laws and policies that protect everyone from secondhand smoke and prevent young people from starting. We are also committed to helping smokers quit with our smoking cessation programs.

Post-Partum Smoking Relapse Prevention Project in Missouri

Up to 40% of pregnant women quit smoking during pregnancy, but 70-85% return to smoking after giving birth. To address post-partum relapse, the Missouri Foundation for Health is funding a three-year project for the American Lung Association and the Maternal, Child, and Family Health Coalition to help low-income pregnant smokers quit and stay quit 3 months post-partum. We will work with WIC and health clinics around the state to reach the target population, provide cessation, and enroll women into a post-partum text program. The texts will be motivational, supportive, and informational to help the women remain smoke-free. Want to be involved? Contact the Project Manager, Darah Jirkovsky, at (573)204-7552.

Be Smart, Don’t Start

This school-based program is a unique opportunity for youth to write and draw their idea for a 30-second television public service announcement (PSA) to teach other kids and adults about the dangers of tobacco use.

Breathe Smart, From the Start

This unique program is a tobacco awareness program for pregnant women and their support person(s). This program addresses the issues of secondhand smoke both during and after pregnancy in hopes of encouraging mothers to create smoke free environments for their families. The program provides participants with information on the dangers of secondhand smoke exposure, assertiveness skills, and resources to assist them in the quit process.


Not on Tobacco is a voluntary teen cessation program created to assist teens quit tobacco use. The program incorporates life management skills to help teens deal with stress, decision-making and peer and family relationships. It also addresses healthy lifestyle behaviors such as alcohol or illicit drug use as well as related health issues such as exercise and nutrition. Learn more.

Tobacco 101

This general presentation gives an overview of tobacco, including health hazards, prevention, cessation, addition and resources.


The American Lung Association Teens Against Tobacco Use (TATU) was first released in 1996. Today, the TATU program continues to empower teens to stay smoke-free, serve as role models for younger children and become agents for change in the community. The TATU program has three phases: 1) training adults, 2) training teen teachers, and 3) teen teaching younger children. TATU’s main goal is to help teens remain tobacco free, but teens also gain experience and skills that will help them in a wide range of adult activities.

Faces of Influenza

Faces of Influenza educational initiative shows why protecting your family against this serious virus is so important. The “faces” of influenza—groups that should be immunized against influenza every year—features faces of celebrities, public health officials, and everyday people. Each shares their experience with influenza and why annual influenza vaccination is a priority for their families. Learn more.

Quitter in You

Quitter in You is a new smoking cessation campaign designed to help people quit smoking for good. Multiple quit attempts are normal and are necessary steps along the way to quitting for good. Whether it’s your second quit attempt or your seventh, we’re here to provide every smoker the support they need to quit successfully. Learn more.