Raise Awareness for Asthma at Your Clinic

(April 15, 2013)

In the United States alone, an average of one out of every 10 school-aged children have asthma, which is one of the most common serious chronic diseases of childhood. In addition, asthma is a leading cause of hospital emergency department visits and school absenteeism. In response to these alarming statistics, and in an effort to raise public awareness of the risks faced everyday by almost 25 million Americans living with asthma your organization can join the American Lung Association in Oklahoma and Texas to participate in Asthma Awareness Month this May.

Here are some ideas for how your clinic can help raise asthma awareness during the month of May:

Patient Activities

·         NEWSLETTER - Place an article in a newsletter or e-bulletin to educate patients about asthma, environmental triggers and ways to manage asthma.


·         TRIVIA - Have asthma trivia questions at the registration desk for a fun way to patients learn about asthma and win a prize.


·         CLOSED CIRCUIT TELEVISION -Run asthma education, videos and public service announcements on closed circuit television in patient waiting rooms.
National Childhood Asthma Media Campaign PSAs – available at www.epapsa.com ``NoAttacks.org, http://www.noattacks.org/, developed in partnership between EPA and the Ad Council – available in English and Spanish


·         SCHOOL EVENT - Sponsor an asthma awareness event in a local school setting and educate students, teachers and faculty about ways to manage asthma in the school environment.

Clinic Staff Activities

·         EDUCATIONAL OFFERING – Host a brown bag lunch and learn about asthma for your clinic staff. A representative from the American Lung Association in Texas can provide or help organize a presentation. Please contact phattaway@breathehealthy.org  in Oklahoma and CMartin@breathehealthy.org in Texas.


·         INTERNAL NEWSLETTER - Place an article in an internal newsletter or email to educate staff on goals of your systems change project and how they can help.


·         WEAR BUTTONS – Have your clinic staff wear buttons to raise awareness about asthma.


·         WEBINAR – Join the Asthma Discussion Group on Thursday, May 16, 2013 from 8:15 – 9:45 a.m. CT hosted by the American Lung Association in Minnesota on Pregnancy and Asthma. Register for the webinar at:


·         ASTHMA AWARD - Honor outstanding providers in your network with an “Asthma Award of the Year” for demonstrating excellent leadership in comprehensively managing patient asthma and increasing asthma awareness with patients.

The Enhancing Asthma Care Project is supported by Blue Cross and Blue Shield of Illinois, New Mexico, Oklahoma and Texas, through their Healthy Kids, Healthy Families initiative, and lead by the American Lung Association in Greater Chicago, New Mexico, Oklahoma and Texas. This joint initiative aims to work with 15 clinics that serve high-risk populations to improve pediatric asthma care to an estimated 30,000 children.