The Impact of Graphic Cigarette Warning Labels

(July 9, 2012)

A recent study published in the American Journal of Preventive Medicine looked at a group of participants (current daily smokers; N=200) which had been randomized to view cigarette advertising with either text-only or graphic warning labels.  The study led by Andrew Strasser, PhD, from the University of Pennsylvania’s Center for Interdisciplinary Research on Nicotine Addiction, examined viewing patterns and analyzed the differences in the two groups’ abilities to recall health risks. 

 

The study concluded that graphic warning labels (such as those required by the FDA to be embedded into cigarette advertising and packaging by September 2012) improve smokers' recall of warning and health risks by drawing and holding attention.

 

Read the journal abstract.