The American Lung Association Supports the “Quitter in You”

(October 8, 2013)

It’s OK to be a quitter, if what you’re quitting is smoking! The American Lung Association and WellPoint Inc. are encouraging smokers’ efforts to quit for good through the “Quitter in You” campaign.Quitter In You

Whether you’re a smoker who wants to quit, or you want to help someone quit, “Quitter in You” wants you to know that past attempts to quit are not failures, but normal and necessary steps on the path to quitting for good. In fact, a Lung Association survey found that six out of 10 former smokers were not able to quit on their first try and required multiple attempts to quit smoking for good.

While most smokers are not successful the first time they try to quit, with each attempt they become a little wiser about what to do and not do the next time. “Quitter in You” aims to change the way people think about past quit attempts and motivate them to try again.

The “Quitter in You” campaign combines a website with a wealth of personalized tools and support from the American Lung Association’s Freedom From Smoking® Lung Helpline (1-800-LUNG-USA), Freedom From Smoking® Online and Freedom From Smoking® in-person clinics. The website, campaign materials and smoking cessation resources are also available in Spanish.

“The American Lung Association is committed to helping smokers quit for good,” said Jeff Seyler, President & CEO of the American Lung Association of the Northeast. “The reality is that it often takes smokers multiple attempts to successfully quit,  so it's important to not get discouraged and to not give up. We want smokers to know that we're here to support them in every way we can before, during and after quitting."

“Quitter in You” is focused in 14 target markets where local Lung Associations are working with WellPoint’s local affiliate companies. Four of those target markets are based in the Northeast:

Helping more Americans quit smoking is a top public health priority for the American Lung Association. More than 43 million American adults are current smokers. Smoking-related diseases claim an estimated 443,000 lives each year, including those affected indirectly, such as babies born prematurely due to prenatal maternal smoking and victims of “secondhand” exposure to tobacco’s carcinogens. Smoking cost the United States more than $193 billion each year, including $97 billion in lost productivity and $96 billion in direct health care expenditures, or an average of $4,446 per adult smoker.

The “Quitter in You” campaign is made possible through funding from WellPoint Inc.