Bertera Subaru to Sponsor American Lung Association Fight for Air Climb in Springfield

Local dealership believes in the mission of the American Lung Association

SPRINGFIELD, MA (August 28, 2013)

Bertera Subaru

On November 9, the American Lung Association of the Northeast will host its sixth annual Fight for Air Climb at One Monarch Place in downtown Springfield. Participants will race up the building’s 24 floors to support the American Lung Association’s Fight for Air. Bertera Subaru, serving the Springfield community for more than 35 years, has signed on for the first time as major sponsor of the event.

“We are pleased Bertera Subaru has chosen to lend their support by becoming a major sponsor of the 2013 Fight for Air Climb in Springfield,” said Jeff Seyler, President & CEO of the American Lung Association of the Northeast. “They are a well-known and important member of the greater Western Mass community and have been extremely generous in their support. Our special events raise money to support our research, education and advocacy efforts; without partners like Bertera Subaru, our work would not be possible.”

Two hundred are expected to race up the 528 stairs of One Monarch Place on November 9. Teams of firefighters are encouraged to participate in the Firefighter Challenge. Firefighters will race to the top wearing full gear. The fastest team will walk away with the Fastest Firefighting Team trophy, awarded at an afterparty immediately following the climb.

“It seemed like a natural fit for Bertera Subaru to partner with the American Lung Association in support of the Fight for Air Climb in Springfield,” said Shawn Sullivan, Bertera Subaru’s General Manager. “Not only do we, as a company, support efforts to go green and clean up our air, but several of our staff members, including myself, have been personally affected by lung disease. If we can make a difference in the lives of those affected by lung disease, we have done our part.”

Tim Garner, a sales/leasing consultant, is one of the staff members who has seen the toll lung disease takes on a person and affects the patient’s loved ones firsthand. Tim’s father, Joe Garner, passed away from lung cancer in June at the age of 71. Joe had been diagnosed just seven months earlier, in November 2012. Tim explains that while his father’s condition seemed to improve after he started chemotherapy, he lost his life to the disease shortly thereafter. Because most cases of lung cancer remain undiagnosed until the disease has progressed to the late stages, the five-year survival rate is just 16%. Eighty-four percent of lung cancer patients die within the first five years of diagnoses, more than breast, colon and prostate cancer combined.

Registration for the 2013 Fight for Air Climb: Springfield is now open at Participants can either climb as teams or as individuals. Teams must have at least five members to qualify for team awards. Each climber is responsible for a registration fee and a $100 fundraising minimum. The current registration fee is $25; it increases to $35 on September 4.

Additional sponsors for the 2013 Fight for Air Climb: Springfield include Monarch Place, Health New England, WWLP 22 News, 94.7 WMAS, AMP Radio Network and Poland Spring. Kindred Healthcare serves as National Corporate Team sponsor. Sponsorship opportunities are available at various levels; please contact event manager Heather Caisse at (413) 505-5059 or