Why Partner with the Lung Association? | American Lung Association

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Why Partner with the Lung Association?

It is the reality of business that decisions must be made with the bottom line in mind.  You can rest assured that aligning with the American Lung Association is a mutually beneficial relationship allowing your brand to reach new audiences and see brand loyalty increase while also contributing to life-saving research and education.

Our reputation is built on a solid foundation of a more than 100-year history of improvements in lung health. The American Lung Association is the number one organization positioned to address all lung health issues. We have 96 percent name recognition among consumers and 88 percent of our revenue directly supports our mission. Our marketing and communications teams work with our partners to create strategic, integrated campaigns and provide support to help organizations achieve their goals. We’d welcome the opportunity to work with you.

Benefits of Partnership:

Create Consumer Preference

Through our Proud Partner program, cause marketing, and other corporate sponsorships, the American Lung Association's logo can help increase consumer preference over other competing brands.  According to the 2015 Cone Communications/Ebiquity Global CSR Study, 90 percent of global consumers would switch brands to one that is associated with a good cause, given similar price or quality. By aligning with our trusted and respected national organization, your product or service will stand out from the pack and can help increase consumer preference toward your organization and drive purchase behavior.

Increase Brand Recognition & Strengthen Positioning

Your partnership with a highly-regarded non-profit organization that advocates for the millions of Americans living with a lung disease—and the millions more who love them—can help open avenues with new customers and increase reach. Your brand will also be seen as a change leader in health education, research, and advocacy, and will set your company apart as a positive corporate citizen within your stakeholder group.

Employee Engagement & Team Building

Good employee retention not only helps foster a positive work environment but enables you to seek high-quality employees as you continue to enrich the employee experience of your organization. According to the 2015 Cone Communications/Ebiquity Global CSR Study, 62 percent of consumers would work for a socially responsible company, even if the salary was less than that offered by other companies.  Showcasing your corporation’s philanthropic efforts shows a fun side of the organization to employees and allows them the opportunity to enhance their work experience with purpose and meaningful personal contributions, event participation, and teambuilding opportunities.

Sally Draper is available to help your organization find the perfect fit for your corporate philanthropy needs. Contact Sally at Sally.Draper@Lung.org.


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