Why Partner with the Lung Association? | American Lung Association

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Why Partner with the Lung Association?

It is the reality of business that decisions must be made with the bottom line in mind.  You can rest assured that aligning with the American Lung Association is a mutually beneficial relationship allowing your brand to reach new audiences and see brand loyalty increase while also contributing to life-saving research and education. 

Benefits of Partnership:

Create Consumer Preference

Through our Proud Partner program and other corporate sponsorships, the American Lung Association’s logo has shown to increase consumer preference over other competing brands.  According to the 2015 Cone Communications/Ebiquity Global CSR Study, 90 percent of global consumers would switch brands to one that is associated with a good cause, given similar price or quality. With the seal of approval from our trusted and credible national organization, your product or service will stand out from the pack and will increase consumer preference toward your organization and drive purchase behavior.

Increase Brand Recognition & Positioning

With your contribution to a reputable non-profit organization that advocates for the millions of Americans living with a lung disease – and the millions more that love them – your partnership will open avenues with new customers that you may have not seen before.  Your brand will also be seen as a change leader in health education, research and advocacy, and will set your company apart as a positive corporate citizen within your stakeholder group.

Employee Engagement & Team Building

Good employee retention not only helps foster a positive work environment, but enables you to seek high quality employees as you continue to enrich the employee experience of your organization.  Sixty-two percent of consumers would work for a socially or environmentally responsible company, even if the salary was less than other companies.  Showcasing your corporation’s philanthropic efforts shows a fun side of the organization to employees, and allows them the opportunity to enhance that experience through their own personal contributions, event participation, and teambuilding opportunities.

Seth Montague, our National Director, Corporate and Foundation Relations, is available to help your organization find the perfect fit for your corporate philanthropy needs at 312-940-7617 or Seth.Montague@Lung.org.

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