Jennifer M. Bazante, BA, MBA
Senior Vice President, Brand and Acquisition Marketing
Jennifer Bazante is Senior Vice President, Brand and Acquisition Marketing for Humana. In this role, she leads all aspects of marketing designed to build the brand and drive business objectives. She is responsible for developing the Humana brand across all key stakeholders through effective marketing strategies and plans, sponsorships, and brand visual language and identity. In close partnership with the lines of business her team develops and executes marketing plans to drive member acquisition, engagement and retention.
Jennifer has more than 20 years of domestic and international experience in marketing and business development and has worked across a broad range of industries and marketing disciplines. Prior to joining Humana in 2014, Jennifer was with Visa Inc. In her 15 years with Visa, she served in several leadership positions in the US and throughout Latin America. She was instrumental in the launch of Visa’s first global brand positioning through the “more people go with Visa” campaign, which debuted in more than 50 countries. She also led developing integrated marketing communications plans around Visa’s global sponsorships including the Olympic Games and the FIFAWorld Cup. Most recently she led merchant marketing where she worked with merchant partners to implement and develop digital product solutions to meet joint business goals.
Prior to Visa, Jennifer worked at length in South America for Colgate-Palmolive, focusing on the oral and body care categories, after which she moved to Global Business development in New York where she focused on the development of new product bundles in the oral care division. Before joining Colgate-Palmolive, Jennifer worked at Policy Management Systems Corporation as a product consultant with key clients and projects in Spain and France.
Jennifer is a graduate of Florida State University where she earned a Bachelor of Arts in Spanish and Marketing and holds an International MBA from the Darla Moore School of Business at the University of South Carolina. She currently resides in Louisville, Kentucky with her family.