American Lung Association Launches New Smoking Cessation Awareness Campaign, Offering Support for the “Quitter in You”
The American Lung Association launched a new smoking cessation awareness campaign, "Quitter in You," designed to highlight the need to change the way Americans look at quitting. A new survey from the Lung Association found that six out of ten former smokers were not able to successfully quit on their first try and required multiple attempts to quit smoking for good.
This campaign acknowledges that multiple quit attempts are normal and are necessary steps along the way to quitting for good. We've developed a new campaign web site called quitterinyou.org, public service announcements, and tools and support from the American Lung Association's "Freedom From Smoking" program to help smokers at each step in the journey toward quitting.
The "Quitter in You" campaign is made possible though funding from Pfizer Inc. "Stopping smoking is a goal for our society to work toward, one accomplished through each smoker's courage to quit," said Dr. Freda Lewis-Hall, Pfizer's chief medical officer. "The American Lung Association is working to provide greater support for people who want to quit. We're proud to support its efforts."
