Mission Moment May 2015 | American Lung Association

Mission Moment May 2015

(May 14, 2015)

LUNG FORCE Turquoise Takeover Collage 2015 5

What an exciting and productive time the past month has been in our fight for healthy lungs!

LUNG FORCE
Last week (May 10 - 16) was National Women's Lung Health Week - and we celebrated LUNG FORCE by turning the nation turquoise, with our Turquoise Takeover, and releasing our new Share Your Voice video featuring inspiring stories from our LUNG FORCE team turquoise celebrities, all in support of the fight against lung cancer in women.

Our LUNG FORCE presenting partner CVS Health continues doing big things across the country. From now until May 23, CVS/pharmacy shoppers have the opportunity to help beat lung cancer by making a donation to support LUNG FORCE at checkout in all CVS/pharmacy locations across the U.S. and at www.cvs.com/lung. Please make a donation at your local CVS/pharmacy this May - and help us beat lung cancer and save lives.

HEALTHY AIR
More than four in 10 Americans still live in counties with unhealthy levels of particle or ozone pollution, news we shared on April 29 when we released our 16th annual "State of the Air Report." A blog by our President and CEO shares the findings.

How often do you have the chance to personally tell President Barack Obama about the need to protect lung health? If you're a physician who is an expert in childhood asthma, who is also very active with the American Lung Association, you had the chance at one of two important events in April that drove home the direct impact that both air pollution and climate change have on our health, especially our lungs. Both events also underscored the need for our leaders, in Washington and across the nation, to take action now to protect our health. Read more.

TOBACCO
More than 3,400 parents and grandparents from all 50 states joined us in sending President Barack Obama's letter asking him to protect our nation's children from all tobacco products. The letter asks the President to direct the U.S. Food and Drug Administration to move forward with oversight over the manufacture, sales and marketing of all tobacco products including cigars, e-cigarettes and hookah.

Visitors to New Orleans are now breathing easier since the city officially went smokefree in virtually all public places and workplaces, including bars and casinos. The American Lung Association in Louisiana played a pivotal role in passage of the law.

Easter Seals, has partnered with us to bring smoking cessation services to the more than 1.6 million people it serves annually including people with disabilities, veterans and caregivers - populations which research demonstrates have a higher incidence of smoking. Thanks to generous support from the CVS Health Foundation, Easter Seals will leverage American Lung Association's Freedom From Smoking® Online to help its constituents stop smoking. Go to this new Easter Seals web page to learn more.

ASTHMA
May is Asthma Awareness Month and throughout the month we're sharing information and tools to help those with asthma thrive by better managing their asthma. We're very pleased to offer our free, interactive online learning program, Asthma Basics, which is ideal for anyone who has asthma or who cares for someone with asthma, including teachers, parents and employers. Year-round you can find more asthma tools and tips here.

RESEARCH
Medical research to find treatments and cures is a cornerstone of our mission. Recently our review committees met over the course of four days to review and score 250 applications to decide which are the best and most meritorious to receive American Lung Association funding. It is an encouraging sign for the future of lung health that so many worthy applications were received to help us unlock the secrets of lung disease!

COMING UP
On Tuesday, June 23, watch for the launch of Quitter's Circle - a mobile app and online community for those who want to quit smoking and their supporters. More information coming in the July issue of LungNews Monthly.

Everything we do is made possible because of our great volunteers and supporters, like you! We recently profiled one of our outstanding volunteers for Volunteer Appreciation Week - take a look. Thank you for helping support healthy lungs and healthy air for all Americans.

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