Jewel Releases Original Song to Support American Lung Association's LUNG FORCE, the New National Movement Uniting Women Against Lung Cancer, in Conjunction with CVS/pharmacy In-Store Fundraising Campaign
All proceeds from sale of Jewel’s song to support LUNG FORCE; CVS Caremark Continues Commitment as National Presenting Sponsor of LUNG FORCE with In-Store Promotion in June
(June 3, 2014) - Chicago, IL
Grammy-nominated singer-songwriter Jewel unveiled a new song, “Sing On,” in support of LUNG FORCE, a new initiative to make lung cancer in women a public health priority, drive policy change and increase research funding. LUNG FORCE is a national movement led by the American Lung Association in partnership with national presenting sponsor CVS Caremark. All proceeds from Jewel’s song, available on iTunes, will benefit LUNG FORCE to further the fight against lung cancer in women.
Jewel is lending her voice by creating “Sing On” to help raise awareness of, and hope for, the fight against lung cancer in women. As a singer, Jewel relies on her lungs every day to breathe, speak, laugh and sing. That’s why she’s made it her mission to ensure that all women realize that lung cancer can happen to anyone.
Rallying LUNG FORCE Voices
“After learning that lung cancer is the number one cancer killer of women in the U.S. I wanted to write a song that would unite women and their loved ones to take much-needed action in the fight against this disease,” said Jewel. “With ‘Sing On’ I want women to know that there is hope and that we are all raising our voices in support of their battle.”
In supporting LUNG FORCE, Jewel joins actress and author Valerie Harper as well as entertainer and country music star Kellie Pickler, who have both been personally affected by lung cancer. Harper battled lung cancer while Pickler lost her grandmother to lung cancer just one day after she was diagnosed. Pickler’s grandmother played an important role in her life and continues to serve as an inspiration for her work.
“We’re honored to have Jewel on board as a key LUNG FORCE voice,” said Harold Wimmer, National President and Chief Executive Officer of the American Lung Association. “Lung cancer in women needs to be a public health priority. To accomplish that, we have to change our thinking about the disease and increase awareness and education.”
Jewel also appears alongside Pickler in a LUNG FORCE public service announcement, calling on women to understand lung cancer’s impact, share what they know with others, and join the fight at LUNGFORCE.org.
CVS Caremark Continues Its Support of LUNG FORCE
CVS/pharmacy announced yesterday an in-store fundraising campaign to help fight the number one cancer killer of women – lung cancer. CVS Caremark is the national presenting sponsor of LUNG FORCE, and all funds raised through the campaign will benefit this new health initiative. From now through June 29, CVS/pharmacy customers will have the opportunity to contribute to LUNG FORCE at the register in stores nationwide or online at www.cvs.com/lung with all proceeds going to support the movement. . Earlier this year, CVS Caremark announced its decision to remove tobacco from its retail stores.
To learn more about LUNG FORCE and how to get involved in the movement, visit www.LUNGFORCE.org.