Although this annual report looks back at the past financial year (July 1, 2015 - June 30, 2016) it's really about our vision for the future. Our vision of a world free of lung disease is possible, but it will take patience, determination, planning and your support! Our strategic imperatives and several key initiatives will move us ever closer to making this healthier future a reality.
Our LUNG FORCE initiative is continually growing and expanding our battle to defeat lung cancer. Improved education, more awareness and increased funding for medical research—all at the heart of LUNG FORCE—will help us topple lung cancer from its perch as the leading cancer killer of both men and women in America. Through LUNG FORCE, we have dramatically increased our funding of leading-edge lung cancer research.
Our Research Program is more vital than ever, building a community of lung disease researchers whose work leads to better treatments to reduce the impact of lung diseases. This includes our Airways Clinical Research Centers network, which has expanded into new parts of the country, and added new experts that will increase our positive impact on the lives of people with asthma and COPD.
Our new Tobacco 21 initiative aims to reduce youth tobacco use by advocating for all states to follow the leads of Hawaii and California and raise the legal sales age for tobacco products to 21. We're working with the U.S. Department of Housing and Urban Development to protect residents of federally owned multi-unit housing from the dangers of secondhand smoke. We continue to urge all pharmacies to stop selling tobacco products, as our partner CVS Health did in 2014. And our new Freedom From Smoking® Plus offers smokers an even more versatile and effective path to a new smokefree life.
Finally, we are constantly adding to our array of information and tools that help people protect their lungs, and patients and caregivers navigate their lung disease journey and find the support they need.
At the American Lung Association, we know our vision of a world without lung disease is an ambitious goal, but it's worth fighting for, and with your support, it will be the future we all share.