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Community Engagement Manager - Orange County

City: Orange County

State: California

WHO WE ARE:

The American Lung Association is one of the nation's oldest voluntary health organizations, founded in 1904 as the National Association for the Study and Prevention of Tuberculosis. Our mission was then dedicated to combating tuberculosis (TB), the most dreaded disease of the time. Now, in our second century, the American Lung Association is the leading organization working to save lives, improve lung health and prevent lung disease.

PRIMARY RESPONSIBILITIES:

Community Engagement directly drives the mission of the American Lung Association in California, driving presence, influence, participation and partnerships within the lung health community (including but not limited to patients, caregivers, clinicians, educators, volunteers, researchers, pharmaceutical and coalition partners). Community Engagement in the California Charter carries a special emphasis on LUNG FORCE (lung cancer patients, caregivers, and clinicians)

Under the supervision of the Managing Director and guidance from Charter Community Engagement Directors, the Community Engagement Manager works to engage and create long-term partnerships with the lung disease community through a variety of strategic activities that measurably increase patient and caregiver engagement, awareness of ALA patient resources and professional programs, and revenue in assigned market area.

Key metrics for success in this role include: patient and caregiver recruitment, patient resource delivery, community partnerships, ALA Signature program participation, building and management of a Community Engagement Advisory Committee, and revenue generation through grants and community partner sponsorships.

ESSENTIAL JOB FUNCTIONS: 

 Community-Driven Initiatives – 40% of time

  •  Build and manage Community Engagement Advisory Committee with at least 7-15 active, participatory members. Advisory Committee will assist in opening doors to the lung health community, advise on patient needs and work to create a sustainable patient engagement program in assigned market.
  •  Under the direction of the Charter Director, Patient Engagement, build and own LUNG FORCE Heroes program for market to recruit and engage lung cancer patients, physicians and caregivers to provide support, resources and share patient stories to be used to promote ALA’s mission. Partner with other departments to ensure Heroes program is leveraged through all local market avenues (Development, Special Events, Advocacy, Strategic Communications, etc.).
  •  Under the guidance of the Charter Director, Patient Engagement, recruit and engage constituents (patients, caregivers, volunteers) to deliver new connection and volunteer-led programs (first connection, patient events, support group partnerships, etc.).
  •  Host 2 patient engagement events (spring and fall) – 1 being the LUNG FORCE Walk.
  •  Co-own LUNG FORCE Walks with Development Department with goal to engage patients, community partners and all ALA Program participants/providers
  •  Build cohesive relationships with local health providers to actively reach their patient base and enhance partners’ services through ALA’s patient resources (LUNG FORCE Heroes, Lung HelpLine, FFS, BBC, and educational programs).
  •  Build and manage database of community lung health providers that can be used to refer patients and caregivers to resources outside of ALA, build community partners, create special events teams/sponsors and support Community Engagement programs and initiatives.
  •  Build quarterly plans to network in lung health community circles to meet goals for patient and caregiver calls, referrals and visits.
     

 Community Partners – 35% of time

  •  Build sustainable relationships with community and healthcare organizations to deeply entrench ALA in the health provider community with the goal of driving patients to ALA and its patient resources.
  •  Follow Community Partner guidelines, as provided by Charter Directors.
  •  Build relationships for Health Education Managers to deliver ALA programs in partnership with Community Partners.
  •  Involve Community Partners across the organization through Advocacy, education, patient and special events.
  •  Be knowledgeable about resources available to patients living with lung disease through our Community Partners to add value to our relationship with our patients.
  •  Work with Strategic Communications department to deepen partnerships and leverage larger partners’ constituencies through joint media / social media campaigns and other opportunities
  •  With oversight from the Managing Director and Charter Director, Patient Engagement, leverage community partner relationships to generate grants, sponsorships and other revenues.
     

 Community Engagement Health Education – 15% of time

  •  Work with Health Education Manager to set dates and basic details of ALA’s Signature programs (Expo, FFS training, Respiratory Symposiums, etc).
  •  Directly recruit and engage health education participants and presenters, as well as continual relationship management.
  •  Solicit program sponsorship and grant proposals for existing ALA initiatives under the guidance of Managing Director and Charter Directors for a minimum of $30,000 in FY17.
  •  Distribute health education marketing materials across the health community, as well as with internal staff partners.
  •  In partnership with the Health Education Manager, manage and maintain health education program relationship information in database (or designated tracker).
  •  Recruit and manage LUNG FORCE Expo planning committee.
  •  Sell and promote Freedom From Smoking program throughout health community. Manage and steward FFS facilitators and their participants. Host FFS Facilitator Trainings.
  •  Grow Better Breathers Clubs in local market territory. Manage BBC facilitator relationships and periodically attend and present at meetings.
     

 Community Engagement Mission and Infrastructure – 10% of time

  •  Implement an effective, timely and ongoing communication strategy to ensure Community Engagement informational materials, programs and initiatives are proactively marketed to the lung health community.
  •  Partner with campaign and donor development to provide access to doctors and researchers as well as information about the ALA mission to internal and external audiences, including staff, volunteers, donors and funders
  •  Engage patients, caregivers, and health care professionals to participate in and/or volunteer for pledge events, donor development and mission-related activities.
  •  Support the local development team by improving alignment and coordination of ALA mission, advocacy and programs into fundraising initiatives.
  •  Participate in the assessment of ongoing needs and gaps in access, programs and education for patients and providers within the assigned coverage area.

JOB-RELATED QUALIFICATION STANDARDS

 Education

  •  BA Degree

 Knowledge/Skills

  •  Experience and skills in relationship, network building and volunteer development
  •  Experience in patient and caregiver engagement and support
  •  Excellent spoken and written communication skills; must be able to articulate the ALA Mission (Patient & Professional Programs, Advocacy/Policy and Research) to a wide audience
  •  Ability to leverage relationships and negotiate partnerships
  •  Proven successful corporate, sponsor, cause marketing or community partnership manager
  •  Strong healthcare knowledge base with oncology experience preferred
  •  Ability to work independently, problem solve, thrive under pressure and perform multiple tasks
  •  Broad cultural competency

 Work Experience

  •  7+ years of progressively responsible related experience
  •  Experience in managing community partnerships
  •  Experience in fundraising
  •  Experience in recruitment/outreach
  •  Experience in public speaking, facilitating workgroups or planning committees
  •  Experience in budget management
  •  Experience working in a matrix environment a plus
  •  Account management experience a plus

 Licenses or Certificates

  •  N/A

 Physical Demands 

  •  General Office Activities - Walking, Standing, Sitting, Talking, Lifting, Finger Manipulation, etc.
  •  Ability to lift 20 lbs. or more

 EQUIPMENT AND SPECIAL MATERIALS 

  •  Computer, printer, photocopy machine, fax machine, telephone, etc.
  •  Microsoft Office Suite (Excel and PowerPoint proficiency)
  •  Proficiency in Convio/ROI or other constituent relationship managements systems and fundraising databases

REMARKS:  Management has the right to add or change duties and job requirements at anytime. In addition, the employer may consider whether the individual applying for or holding the position is qualified. There are two steps involved in this determination. The first concerns whether the applicant or current employee satisfies the prerequisites for the position. The second step involves whether or not the person can perform the essential functions with or without reasonable accommodation.

EEO:

The American Lung Association values cultural diversity as essential to achieving its mission. This nationwide organization will encourage and promote the participation of all people, regardless of race, gender, creed, age, sexual orientation, national origin, and disability. The disproportionate impact of lung disease on communities of color and other under-served communities makes diversity both a moral and mission-driven imperative.

Please send Resume, Cover Letter and Salary requirements to:  CAjobs@lung.org

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