Director, Grassroots and Patient Engagement (CA #1718-163) | American Lung Association

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Director, Grassroots and Patient Engagement (CA #1718-163)

City: Sacramento

State: California

The American Lung Association has a great opportunity for a Director, Grassroots & Patient Engagement to join our incredible team in California.  Working as a member of the Advocacy & Public Policy Team you will join an outstanding group of professionals dedicated to our mission:  to save lives by improving lung health and preventing lung disease, through research, education, and advocacy. 

In this role, you will lead the development and implementation of a patient volunteer advocacy structure at the national, statewide and local levels to support our work in lung health, lung cancer, tobacco control and air quality advocacy. Responsible for ensuring that patients struggling with lung disease or lung cancer have a voice in the public policy process at the national, state and local level.  Works in partnership with the Director, Grassroots & Health Partnerships to provide senior level leadership to the California region to develop, manage and implement patient outreach initiatives and metrics. Reporting to the AVP, Media Advocacy & Patient Engagement this position helps develop California’s advocacy operational plans and defines patient advocacy engagement metrics.  The position works in coordination with local & state staff on their state, federal, and local grassroots efforts. In addition, this position will play a critical role in our statewide tobacco advocacy grant, directly supervising three grant-funded Advocacy Managers.


  • Develop and implement a comprehensive multi-year patient (LUNG FORCE Hero) advocacy plan to advance the organization’s local, state and federal public policy agenda.
  • Develop and implement a broader grassroots advocacy plan that engages volunteers of every type (such as Lung Force Heroes, Lung Health Champions, e-advocates) to demonstrate support for the organization’s local, state and federal public policy agenda.
  • Work with Senior Director, Advocacy, CA and Director, Advocacy, Clean Air, as well as other statewide coalition partner organizations, to identify key times, activities, metrics for engaging constituent voices into policy campaigns.
  • Engage patients and those impacted by tobacco and air quality in opportunities such as providing public testimony to advocate on lung health, lung cancer, tobacco control and air quality policies.
  • Recruit, train, and develop patient and grassroots advocacy volunteers through a variety of internal and external channels. Support local advocacy staff in conducting this outreach locally. 
  • Partner with Health Promotion staff to ensure LUNG FORCE Heroes program is implemented and leveraged through all avenues (marketing, development special events, advocacy, etc.).
  • Together with local advocacy staff and the Health Promotion staff, identify and manage a database of patients willing to share their stories with key decision makers, media, and materials in support of advocacy initiatives.
  • Develop strategy with Director, Grassroots & Health Partnerships to reach patients of health professionals previously engaged in our advocacy work.
  • Conduct on-going advocacy and spokesperson training for volunteers and staff to prepare them for interaction with elected officials.
  • Collaborate with the Director, Media Advocacy to feature patient advocacy stories in proactive, earned and social media.
  • Implement recognition programs for advocacy volunteers.  
  • Maintain relationships with key high-level grassroots volunteers.
  • Support local office advocacy staff to maximize staff talents, reach advocacy goals and local office needs. Participates in hiring, guiding and training of local staff in best practices with an emphasis on patient engagement and volunteer development.  Contributes to staff evaluations where appropriate.
  • Engage development staff and Executive Directors to bring patient advocacy voices to help the organization achieve its fundraising goals.
  • Work with local market advocacy staff and Executive Directors to ensure advocacy issues and mission are present at all special events, educational events and other functions.
  • Conduct state tobacco control grant work (particularly the “Center for Tobacco Policy & Organizing” grant). Work includes providing advocacy trainings, webinars and presentations to tobacco control advocates and coalitions, hosting a capitol education day, and providing ongoing technical assistance to tobacco control coalitions regarding effective grassroots advocacy.
  • Work with Director, Advocacy, CA to ensure grant deliverables are met.
  • Hire, supervise and manage three Advocacy Manager positions (Central Valley, Northern California, Bay Area) proactively and effectively.
  • Travel on a regular basis throughout market/s providing support, direction and guidance to staff and volunteers.
  • Cultivate and sustain a strong, team-oriented culture with emphasis on results and accountability.
  • Model volunteer/staff partnership including staff-to-staff and volunteer-to-volunteer management.
  • Perform and/or facilitate personnel management functions in accordance with Lung Association policies and procedures, including, but not limited to performance management, training, supervision and hiring/termination.
  • Represent interests, professionalism and integrity of Lung Association in all activities and relationships through a unified message of the Lung Association mission and a commitment to organizational standards and leadership by personal example.
  • Ensure that the policies adopted by Lung Association are understood and followed by all staff.


  • Bachelor's Degree required. 
  • Five to seven years of progressively responsible experience in public policy or advocacy-related work, community outreach, community organizing and public health advocacy.
  • Proven ability to identify, recruit, and develop strong working relationships with patients and volunteers
  • Experience in public speaking.
  • Experience in budget management, grant writing and grant management.
  • Experience working in a matrix environment a plus.
  • Experience supervising staff.
  • Demonstrated ability to work with non-profit organizations, community members, elected officials, city staff, advocates, public health professionals.
  • Community organizing experience
  • Excellent oral and written communication skills
  • Interact effectively and tactfully with all levels of management
  • Ability to work independently, problem solve, thrive under pressure, perform multiple tasks and meet deadlines
  • Exceptional people skills and an ability to work effectively with diverse populations (economic, cultural, and social).
  • Highly organized with excellent attention to detail, accuracy and quality
  • Broad cultural competency
  • Ability to travel regularly
  • Consistent with its mission, the American Lung Association maintains a smoke-free work place; all employees must abstain from tobacco use in any form. 


To apply send cover letter and resume and salary requirements to (include job title and job number in subject of email):

Human Resources Department
American Lung Association
Email:  [email protected]



The American Lung Association is dedicated to a diverse workforce.
Equal Opportunity Employer M/F/D/V


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