Development Manager – Greater Bay Area | American Lung Association

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Development Manager – Greater Bay Area

City: Oakland

State: California

JOB TITLE: Development Manager, Greater Bay Area
REPORTS TO: Development Director


The American Lung Association is one of the nation's oldest voluntary health organizations. Founded in 1904 as the National Association for the Study and Prevention of Tuberculosis – dedicated to combating tuberculosis (TB), the most dreaded disease of the time. Now in our second century, the American Lung Association is the leading organization working to save lives, improve lung health and prevent lung disease. 


Reporting to the Development Director, and working under the guidance of the Statewide Signature Events Director the Development Manager is responsible for the management, evaluation, and expansion of fundraising programs that build and strengthen connections to potential and existing volunteers and donors and increase the California Charter’s unrestricted revenue. This position will achieve success by building a robust volunteer base, managing individual participants to raise awareness of the ALA Mission and meet and exceed financial goals. The majority of performance is based on volunteer management and development, as well as aggressive revenue generation. 


  • Through the guidance of the Statewide Director of Signature Events, implement Charter’s fundraising event best practices to achieve aggressive revenue goals. Goals in FY18 will be a minimum of $100 – 150K net for each fundraising event (Walk, Climb, Gala, etc.) with minimum 20% growth year over year.
  • Responsible for friends and family/individual accounts fundraising goal for all annual fundraising events for the local office.
  • Ensure revenue goals are attained by partnering with Development Director to identify, recruit, manage and steward volunteer committees for fundraising events (Walk, Climb, Gala, etc.).
  • Support the senior development staff in identifying gala honorees and pledge event chairs to generate a minimum of $25,000 in direct revenue.
  • Recruit, cultivate and lead campaign participants by implementing best practice strategies and relationship cultivation activities for successful participant fundraising, acknowledgement and retention.
  • Utilize creative market building strategies such as cold calling, networking, and the ability to leverage volunteers’ connections and spheres of influence to prospect, cultivate and manage new accounts.
  • Solicit and increase community partnerships with more senior Development staff to create awareness of ALA special events and recruit teams, event attendees and volunteers.
  • Engage individuals, teams, clubs, coalitions and community groups in face to face meetings and presentations to build teams, sell gala tickets and recruit committee members.
  • In concert with Development Director, manage special event budgets to keep expenses below 10-25%.
  • Plan and execute Friends and Family Recruitment Event and/or Kickoff events to drive event participation and fundraising.
  • Plan event logistics, support logistics committee and serve as a staff manager on event day.
  • Work with in-kind sponsors to obtain cost-free resources (water, snacks, services, etc.).
  • Responsible for all aspects of 3rd party events on behalf of ALA within office territory.
  • Lead Turquoise Takeover and CVS campaign activities for local market.
  • Local Lead for Hero Program, working closely with Community Engagement Director.
  • Enter data into Convio and/or ROI to enhance and maintain accurate donor records.



  • Bachelor’s degree preferred. We will, however, consider non-degreed candidates with exceptional fundraising experience.


  • Knowledge of fundraising and event fundraising activities is a must
  • Excellent relationship building skills required
  • Strong oral and written presentation skills
  • Strong knowledge of social/digital media including Facebook, Twitter, websites
  • Must know how to close sales & confirm mutual understandings
  • Manage volunteer participation to successful outcomes
  • Must be team oriented & pay attention to detail & follow-up
  • Manage multiple activities, and communicate the ALA Mission to ensure successful events
  • Must have experience in working with people of diverse backgrounds

 Work Experience

  • 3-4 years of non-profit fund raising experience with a proven track record of success

Licenses or Certificates

  • NA

 Physical Demands 

  • General Office Activities - Walking, Standing, Sitting, Talking, Lifting, Finger Manipulation, etc.
  • Ability to lift 20 lbs or more

Equipment and Special Materials

  • Computer, printer, photocopy machine, fax machine, telephone, etc.
  • Microsoft Office Suite
  • Photoshop
  • Convio 

REMARKS:  Management has the right to add or change duties and job requirements at anytime. In addition, the employer may consider whether the individual applying for or holding the position is qualified.  There are two steps involved in this determination.  The first concerns whether the applicant or current employee satisfies the prerequisites for the position.  The second step involves whether or not the person can perform the essential functions with or without reasonable accommodation. 


The American Lung Association values cultural diversity as essential to achieving its mission. This nationwide organization will encourage and promote the participation of all people, regardless of race, gender, creed, age, sexual orientation, national origin, and disability. The disproportionate impact of lung disease on communities of color and other under-served communities makes diversity both a moral and mission-driven imperative.

Please send Resume, Cover Letter and Salary requirements to: 

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