Charter Director, Health Education | American Lung Association

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Charter Director, Health Education

State: California

JOB TITLE: Charter Director, Health Education
DEPARTMENT NAME: Community Engagement
LOCATION: California
REPORTS TO: SVP, Field Development
DIRECT REPORTS: Health Education Managers (2)


The American Lung Association is one of the nation's oldest voluntary health organizations. Founded in 1904 as the National Association for the Study and Prevention of Tuberculosis – dedicated to combating tuberculosis (TB), the most dreaded disease of the time. Now in our second century, the American Lung Association is the leading organization working to save lives, improve lung health and prevent lung disease.


Community Engagement directly drives the mission of the American Lung Association in California, driving presence, influence, participation and partnerships within the lung health community (including but not limited to patients, caregivers, clinicians, educators, volunteers, researchers, the pharmaceutical industry and coalition partners). Community Engagement in the California Charter carries a special emphasis on LUNG FORCE (lung cancer patients, caregivers, and clinicians).

The Charter Director, Health Education works in partnership with the Charter Director, Patient Engagement to provide senior-level leadership to the California Charter to assess, develop, manage and implement Community Engagement programs and metrics. Reporting to the SVP, Field Development, this position assists in the development of the Charter’s Community Engagement operational plans and defines program metrics. This position will directly lead all health education initiatives through the supervision of Regional Health Education Mangers to implement ALA signature programs and achieve aggressive Charter objectives and financial goals.

Key metrics for success in this role include: development of metrics and creating infrastructure to more efficiently deliver ALA’s programs to a wider audience, with special emphasis on LUNG FORCE and Expo; work with other Charter and market staff to identify, manage and approve grant funding to better reflect ALA’s Community Engagement objectives; works with Managing Directors and local Community Engagement staff to ensure programs are implemented consistently and achieve set metrics; promote and model team/relationship building behavior by leveraging health education programs to build a patient/caregiver/constituent base; integrate Development and Advocacy into the Community Engagement department’s culture.


1. Charter National Liaison – 5% of time

  • Serve as California Charter liaison and single point of contact for the National Health Education Department, participating in monthly calls and assigned program work groups.

2. Community Engagement Program Delivery – 60% of time

  • Plan and oversee Charter implementation plans for Core Programs (FFS, BBC, Lung Helpline, Expo and Asthma Basics) and develop new best practices that will result in ease of execution, increased participation and measurable branded program recognition.
  • Assess Charter’s secondary programs (Kickin’ Asthma, OAS, AEI, Respiratory Rally, NOT on Tobacco, etc.) and lead market research to determine areas of focus. Develop goals and metrics to measure program market, growth goals and determine best practices for consistent delivery and growth.

3. Program Metrics – 10% of time

  • Drive the development and implementation of Community Engagement impact metrics by benchmarking market reach and penetration, assessing potential and working with SVP, Field Development, Charter Director, Patient Engagement and Managing Directors to identify appropriate analytics to drive desired behavior and increase constituent involvement.

4. Community Engagement Program Grant Funding/Administration – 15% or time

  • Partner with Charter Directors to assess corporate and grant funding opportunities, develop action plans and write grant proposals (multi-market, charter-wide and national) that align with the goals of Community Engagement and Charter Program of Work.
  • Oversee the management of restricted fund finance activities through the tracking, review, approval and writing of grant proposals, funding and fund allocations.

5. Community Engagement Charter-wide Mission Promotion & Infrastructure – 10% of time

  • Directly supervise Health Education Managers to plan, execute all health education programs for the Charter.
  • Cultivate and sustain a strong, team-oriented culture with emphasis on results and accountability.
  • Maintains a working knowledge of the ALA mission and its programs. Ensures that the ALA mission is integrated throughout the Charter through partnership with Managing Directors to integrate Community Engagement, Advocacy, Development and marketing to achieve fundraising and participant/volunteer goals through health education programs.
  • Partners with Strategic Communications department to create a marketing plan with the goal of promoting programs, resources and impact in California communities to the lung disease patient community.
  • Partners with SVP, Field Development, Charter Director, Patient Engagement and Managing Directors to develop office and region staffing structures that maximize staff talents and allows the Charter to successfully and efficiently achieve program and Community Engagement funding goals.
  • Contributes to local market Community Engagement staff evaluations where appropriate.
  • Assessment of ongoing needs and gaps in access, programs and education for patients and providers within California Charter geography.



  • BA Degree; MA Degree in Public Health or Social Work preferred


  • Must be able to articulate the ALA Mission (Research, Patient & Professional Programs, Advocacy/Policy) to a wide audience
  • Must have staff management skills
  • Broad knowledge, experience, and skills in program development with emphasis on strategic planning, problem solving, relationship and network building, volunteer development, and team building
  • Ability to leverage relationships and negotiate proposals
  • Budget management experience
  • Strong problem-solving, priority-setting, and project management skills
  • Ability to work independently, thrive under pressure, and perform multiple tasks
  • Proven leadership, supervisory and team building skills
  • Excellent oral and written communication
  • Broad cultural competency

Work Experience

  • 7+ years of experience in program development
  • Experience in managing relationships with community partners, foundations and government agencies
  • Experience in public speaking and volunteer management
  • Experience in community outreach, patient engagement and professional programs
  • Experience working in a matrix organization
  • Account management experience a plus
  • Fundraising experience a plus

Licenses or Certificates

  • N/A

Physical Demands

  • General Office Activities - Walking, Standing, Sitting, Talking, Lifting, Finger Manipulation, etc
  • Ability to lift 20 lbs. or more.
  • Ability to travel up to 30% of time


  • Computer, printer, photocopy machine, fax machine, telephone, etc
  • Microsoft Office Suite (Excel and PowerPoint proficiency)
  • Proficiency in Convio/ROI or other constituent relationship managements systems and fundraising databases


REMARKS:  Management has the right to add or change duties and job requirements at anytime. In addition, the employer may consider whether the individual applying for or holding the position is qualified.  There are two steps involved in this determination.  The first concerns whether the applicant or current employee satisfies the prerequisites for the position.  The second step involves whether or not the person can perform the essential functions with or without reasonable accommodation.


The American Lung Association values cultural diversity as essential to achieving its mission. This nationwide organization will encourage and promote the participation of all people, regardless of race, gender, creed, age, sexual orientation, national origin, and disability. The disproportionate impact of lung disease on communities of color and other under-served communities makes diversity both a moral and mission-driven imperative.


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